We created the identity and printed material for 'Snowball'; two events focusing on Finnish and Chinese architecture in Helsinki and Shanghai as part of Finland's cultural programme for the Shanghai World Expo. The project was initiated by SAFA, Newly Drawn and OK Do. Our visual concept is based on the snowball effect, letting the ink snowball grow in size throughout the material and project, starting with an advertisement and brochure for Snowball Helsinki and reaching its peak on the publication produced for Snowball Shanghai.
A collaboration with Jenny Eneqvist.
Magazine advert / 210 x 297 mm leaflet, 4 pages / 210 x 297 mm programme, 24 pages + a timetable insert, 4 pages.