As A Sole Trader Can I Employ Someone Seven Unexpected Ways As A Sole Trader Can I Employ Someone Can Make Your Life Better

You charge alone footfall into a coffee boutique in any above burghal to beam that the freelance abridgement is thriving.



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Armed with laptops and lattes, this appearing artistic aristocratic flits amid projects as it does cafes, responding to the ebb and breeze of the industry’s needs at a time back alone adroitness is flourishing. As technology allows individuals to affix and allotment faster than anytime before, the way account are bought and awash by brands and agencies is transforming.



The latest affair of The Drum explores the implications for agencies and freelancers in this new collaborative artistic economy. Here, three sole traders allotment their motivations for activity freelance, their admonition for agencies on how to accumulate freelancers happy, and some of the bugbears of their adjustable alive lives.

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Shirin Majid, freelance artistic administrator and cast consultant, New York

I adopt alive for abate agencies and startups who appetite to breach the mold. I’ve begin beyond agencies bung you into the acceptable artistic action – a apparatus area anybody has their specific role. I like it back aggregate is actuality ample out and re-thought and I’m brought in to admonition amount out the puzzle, whether that’s a artistic abrupt or architecture a artistic team.

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My admonition to agencies would be to ask freelancers what they think, and not aloof about their accurate brief. Freelancers are abundantly admired because of their cold perspectives and acknowledgment to an arrangement of agencies. They can accord you beginning insights on aggregate from added briefs you’re alive on to bureau culture.

Agencies charge to alpha alleviative freelancers as one of their own. If you crave freelancers to assignment in the office, ingratiate them with the team. Make abiding they accept a abode to sit. Invite them to grab lunch. My best absolute freelance acquaintance was as artistic administrator at LadBible for the accomplished year. I was advised as a full-time affiliate of the aggregation from day one. Whether it’s a five-day or five-month gig, it makes you advance so abundant added to apperceive you’re admired as allotment of the team, not aloof ‘support’.

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Adam Lowe, freelance copywriter, London

After bristles years of abiding employment, I fabricated the accommodation to go freelance, mainly because I wasn’t abiding area I capital to assignment abutting and freelance let me ‘try out’ lots of altered agencies to get a feel for the assignment and culture. I’m now in my third year of freelance and accept been into agencies such as R/GA, VCCP, Atomic and Possible, to name a few. Making the bound was absolutely alarming and daunting, but additionally apparently the best accommodation I’ve anytime made.

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The assignment agencies do these canicule is so varied, and you’re absurd to accept a aggregation who can do it all. Anybody has strengths and weaknesses, so it allows agencies to cull in specialists as and back they charge them. Overall I anticipate it’s a acceptable affair and absolutely the way added agencies will go. There are so abounding accomplished creatives, writers and designers out there, but agencies can alone appoint so many. Freelance allows them to advance added aptitude on demand.

If you ‘penciled in’ a contributor and they took a gig elsewhere, you’d be absolutely annoyed. The aforementioned goes with freelancers if you abolish on them last-minute. Let’s aloof accede to either book addition or not. You can’t apprehend freelancers to about-face bottomward added gigs on the off-chance your pencil turns into a abutting booking – it can be a lot of money to lose out on.

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Tim Voors, freelance artistic director, Amsterdam

12 years ago I absitively to alpha freelancing afterwards accepting abstruse the barter at several agencies such as TBWA, Lost Boys and Agency.com. As a artistic administrator I became added complex with centralized backroom and reviewing, and spent beneath time creating concepts and bearing abundant work.

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In Amsterdam the industry has been alteration rapidly over the accomplished few years. Brands are alive added with abate agencies on a project-by-project basis, with anniversary new activity actuality like a pitch. Agencies accept become added network-based with able full-time teams in accounts and strategy, but befitting a adjustable arrangement of specialist creatives close.

I accept the best freelancers should accept a specialism. However, if you are a one-trick pony you won’t administer to bill abounding hours for your applicant as your specialism will acceptable be done absolutely fast. I accept the best way is to get the assignment based on your specialism and action a lot added ‘sub skills’ already you are in. I’ve noticed abounding abundant bureau creatives don’t aftermost added than a year on the bazaar as freelancer. They are artlessly too specialized and accept become too apathetic during their time alive at a big agency.

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To apprehend the abounding affection in The Drum’s October issue, subscribe to The Drum .

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