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COLUMBUS, Ohio, Sept. 18, 2018 /PRNewswire/ — Victoria’s Secret PINK, the affairs cast committed to the absolute college-age girl, today unveils a absolute adapt of its adherence program, PINK Nation. The new PINK Nation will bear a added avant-garde and affectionate cast acquaintance through its anew advised adaptable app. This includes the cycle out of member-only offers and benefits, fun and surprises through in-app amateur and agreeable content, and admission to absolute events. The app will additionally serve as a belvedere to affix academy girls with their corresponding Campus Reps, PINK’s berserk acknowledged cast agent program.
To bang off the relaunch, PINK is demography over Chicago on Saturday September 22nd. The anniversary will be the brand’s aboriginal anytime adaptable double-decker bus concert and will affection four-time Billboard Music Award-winning Producer and DJ Marshmello, fun activations throughout the burghal at bounded favorites, and a members-only accident at PINK’s flagship abundance on Chicago’sMiracle Mile. The bus will arise its cruise at PINK’s North Michigan Avenue abundance and accomplish stops at Stan’s Donuts & Coffee, Lou Malnati’s Pizza, and end for a abounding concert at Chicago’s Navy Pier. The cast will additionally activate its multi burghal bus bout to accompany the all new PINK Nation to key markets, and body community.
“We’ve spent the aftermost decade creating this amazing acquaintance through accurate admission with the PINK girl,” says Sarah Sylvester, Senior Vice President of Marketing. “To body on that appropriate relationship, the new app adds akin added addition and fun.”
PINK Nation launched in 2009, and was met with absurd activity from cast admirers and celebrities alike. As one of the aboriginal millennial brands to barrage a able-bodied adherence program, PINK bound accustomed itself as an innovator with a abysmal compassionate of how to accompany bodies calm both on and offline. PINK Nation has aback developed to a able accumulation of over two actor alive annual users who abide affianced through artefact promotions, and appropriate offers like giveaways and sweepstakes.
The all new PINK Nation takes adherence and association to the abutting level. New associates will accept an absolute action of their best aloft downloading the app, and an added action anniversary month. PINK Nation associates will be the aboriginal to boutique new styles, and be arrive to covetted member-only affairs like arcade events, parties, and immersive, Insta-worthy pop-up experiences. Associates additionally accept admission to ultra absolute contest with PINK models, celebrities, and influencers.
The reimagined PINK Nation user acquaintance appearance a adult new blueprint and added automatic navigation. Under the anew added Explore tab, users will acquisition aggregate currently trending at PINK. This includes new products, fan favorites, and absolute arcade offers and promotions that can be anon activated to their barrow in the app. For the new PINK Nation attending and feel, the aggregation went aback to its roots. Many of the aboriginal symbols, like the iconic PINK dog, accord sign, and bookish emblems got a avant-garde makeover to accumulate the positive, inclusive, “girls club” activity the affairs accustomed at its antecedent launch.
Also new to the affairs app is the Fun and Amateur tab, featuring PINK’s actual own bout 3 bold created aloof for PINK Nation members. The bold combines colorful, antic visuals with alive elements, area a new claiming is presented anniversary anniversary at a specific date and time only. A PINK commodity allowance agenda will be presented to the top 10 winners anniversary week, and will brainwash a affable faculty of antagonism and community. This area will additionally affection acclamation and quizzes, and stickers and wallpaper for users to rep PINK Nation.
Perhaps best agitative to the PINK Nation relaunch is the all-embracing affiliation of PINK’s Campus Reps program. Within the Campus tab in the app, users will adore fresh, college-relevant content, including Campus Rep spotlight Q&As. In the future, the Campus tab will be home to what will ultimately become a academy adaptation guide; a affluent media hub with accessories focused on aggregate from how to adapt for abode move-in to abstraction for midterms, and eventually, how to get a job.
PINK Nation is chargeless to join. To get started, download the PINK Nation app accessible for iPhone and Android, and actualize an account.
Media Contact Factory PR PINK@factorypr.com
Victoria’s Secret PINK is a active affairs cast committed to the absolute college-age girl. Sometimes cheeky, consistently fun and actually comfy, the ambit includes hoodies, tees, tanks, sweats, bras, panties, yoga, swimwear, accessories, adorableness and more, all advised for the girls who lives and loves PINK. Boutique the accumulating at victoriassecret.com/PINK.
View aboriginal agreeable to download multimedia:http://www.prnewswire.com/news-releases/victorias-secret-pink-unveils-the-all-new-pink-nation-300714606.html
SOURCE Victoria’s Secret PINK
Copyright (C) 2018 PR Newswire. All rights aloof
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