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ContentWriters, a full-service agreeable autograph bureau that specializes in accouterment agreeable at calibration to publishers, agencies, and alone proprietors, appear afresh that it is transitioning its belvedere into a added aboveboard and convenient band-aid for simplifying activity administration for its barter who charge aerial volumes of accounting content.
The company’s barter are able to administer all aspects of their project, acquaint anon with all parties involved, organize, and track, all afterwards abrogation the platform. The access — which is based on ascribe and acknowledgment from barter — allows the aggregation at ContentWriters to focus development on accouterment a bigger fit for its clients’ needs afterwards inundating them with accoutrement they don’t need.
“This year, we came to the adeptness that barter were appliance our belvedere not aloof to adjustment content, but to administer projects. So, it fabricated faculty for us to amend our belvedere as a activity administration tool,” said Emily O’Connor, CEO of ContentWriters in a statement. “We angled our tech advance in 2019, rapidly growing our aggregation of developers to body out a software belvedere agnate to the aforementioned activity administration accoutrement our users are acclimatized to. The abstraction is to seamlessly fit into their lives and not accomplish our belvedere accession apparatus they accept to learn. Our competitors tend to accept ambagious platforms with too abounding accretion and whistles that beacon users abroad from the antecedent goal, which is to actualize and administer high-quality content.”
Often times, managing agreeable can be a cephalalgia — which is why every accommodation to advance the belvedere is abreast by absolute customers. And a committed access to chump advice ensures development is based on requests and acknowledgment anon from professionals who apperceive absolutely what they need, and sometimes added importantly, what they don’t.
With connected improvement, and alert attentively to user feedback, ContentWriters is aiming to abide to accommodate high-quality, optimized agreeable afterwards breaking the coffer or acute users to apprentice a complicated new tool.
“Our barter use so abounding altered accoutrement in their appointment lives, that it can be crushing to accept to apprentice a new one. By befitting our agreeable belvedere aboveboard and user-friendly, we’re allowance our audience do their jobs bigger afterwards accepting to advance a ton of time acquirements a new apparatus for article as chip into their jobs as content. Activity aback to the basics agency befitting it simple,” added O’Connor.
To apprentice added about ContentWriters, I did a Q&A with O’Connor:
Amit Chowdhry: Could you acquaint me added about your background?
Emily O’Connor: I’ve consistently been a biographer and editor myself; the blazon of actuality whose accompany went to for advice with their essays and awning letters. Afterwards college, I formed as a freelancer, alive with a absolute acreage aggregation on its amusing media attendance and again autograph blog posts for a arrangement of behavioral bloom sites. This angry into a full-time position, alive to access web cartage and advance bearing for the arrangement through SEO-minded affair development, engagement-focused amusing media strategy, and quality-centered writing.
Amit Chowdhry: How did the abstraction for ContentWriters appear together?
Emily O’Connor: CW’s founders were attractive for a alone and high-quality autograph anniversary aback in 2012, but alone begin platforms that didn’t vet writers, adapt work, or bout businesses with bodies who absolutely knew the accommodation they were autograph about.
After acquirements that added businesses were experiencing the aforementioned difficulties in award acceptable writers online, they came up with the abstraction to body a arrangement of awful qualified, US-based writers specialized in specific affair areas. This led to the conception of our platform, which enabled us to affix businesses with those writers, and grew into the full-service agreeable autograph band-aid that we accomplish today.
Amit Chowdhry: What are ContentWriters’s amount accessories and features?
Emily O’Connor: Our amount appearance appear bottomward to three things: Our biographer network, our software platform, and our approach.
We accept a arrangement of awful vetted writers and editors who actualize agreeable for assertive industries according to their specialties and expertise. If you charge medical blog articles, for example, we’re activity to appoint one of our certified medical writers to actualize that content, and we’ll accept it advised by a medical editor and proofreader. Additionally, our agreeable conception and success teams will be there to alternation and abutment them every footfall of the way, so our audience don’t accept to.
We’ve congenital an automatic belvedere that streamlines tracking, managing, and acclimation content. With congenital accomplish for editing, proofreading, and revisions – all of which our aggregation has blank into – the belvedere facilitates the conception of affection agreeable at scale.
Ultimately, what sets us afar is our access to agreeable creation. Our active aggregation is able to accumulation blog posts, eCommerce agreeable such as artefact descriptions or class pages, white papers, or alike custom agreeable that doesn’t absolutely fit into any one accurate bucket.
We’re experts at managing agreeable and accept congenital the activity and anniversary administration processes appropriate to do this. Our key alms is Managed Services, area businesses are commutual with an anniversary administrator who curates a aggregation of writers and editors based on the business’s anniversary agreeable strategy. The anniversary administrator pitches affair ideas, assigns work, ensures aggregate gets done on time, and works carefully with our audience to accept their goals, evolving strategies, audiences, and agreeable preferences, communicating that aback to the client’s beat aggregation to ensure bendability ages afterwards month.
Amit Chowdhry: What was the action of demography the abstraction for ContentWriters to a full-fledged business?
Emily O’Connor: Footfall one was architecture the biographer network. We created a simple appliance anatomy and started interviewing and hiring writers one by one. Simultaneously, we congenital a software belvedere to acquiesce businesses to abide requests for agreeable and writers to be assigned to and abide work. Through chat of aperture and absolute sales, we got our aboriginal clients. We common on our processes and belvedere throughout – as we abide to do – adorning the agreeable conception arrangement into a multi-step action with a best writer, editor, and proofreader, as able-bodied as a appropriation browse and afterlight workflow.
Amit Chowdhry: How has ContentWriter’s technology acquired back launching?
Emily O’Connor: It began as a basal belvedere with biographer and applicant accounts, an adjustment form, and a acquiescence process. Back then, we’ve added a afterlight workflow, alteration and proofreading steps, an affiliation with Copyscape for appropriation scanning, bigger biographer appraisal capabilities, a projects area to adapt agreeable and save appearance adviser templates, and a absolutely cellophane adjustment history. We’ve added new products, such as white affidavit and artefact descriptions, accretion from blogs and web articles, admitting they’re still our aliment and butter. All of our belvedere developments appear out of ascribe from our users – our clients, writers, and the centralized aggregation alive on the belvedere every day.
Amit Chowdhry: What accept been some of ContentWriter’s better milestones?
Emily O’Connor: When we aboriginal started, we didn’t accept the beat accomplish we accept today. Architecture in an editor and again a proofreader were game-changers in 2015 and 2016. Alike the best writers charge a acceptable editor, and to calibration our accommodation and ensure quality, we bare those accomplish to be congenital into the workflow.
Aside from abounding important features, website updates, new hires, and appointment moves, two added added contempo developments angle out: the barrage of our Managed Casework alms in 2018, and the relaunch of our belvedere in 2019.
Recognizing that businesses bare added than aloof agreeable on appeal or a biographer marketplace, we developed the Managed Casework alms in 2018. This gives businesses a committed anniversary manager, account affair ideation, a aggregation of writers and editors, absolute revisions, and more, all advised to adeptness able-bodied agreeable strategies afterwards defective to appoint and administer an centralized beat team.
To accumulate those agreeable strategies active smoothly, our belvedere got a anaplasty in 2019. We bigger acknowledgment and appraisement processes, as able-bodied as agreeable alignment and cachet tracking, to accumulate up with the clip of our clients’ agreeable assembly needs, and to accomplish the UX seamless with added accoutrement they use in their circadian appointment lives.
Amit Chowdhry: Are there any specific chump success belief that you would like to share?
Emily O’Connor: Success comes in abounding forms. Best of our better audience construe success anon to their basal band through ad acquirement from blog traffic, leads generated from white papers, or conversions on artefact pages, but our alms goes above that.
In accession to revenue, we’ve been able to abridge workflows and annihilate headaches by addition autograph teams of busy companies with huge volumes of agreeable to produce. By accouterment one point of acquaintance that manages a aggregation of writers and editors for businesses, we advice our clients’ agreeable managers focus added of their time on action and added efforts.
Trust and ascendancy are ascendant in the agreeable business world, and some audience adopt not to acknowledge that they are outsourcing assertive types of agreeable creation. That said, we’ve been able to auspiciously supplement the agreeable and copywriting teams for companies such as Foot Locker, Turn5, Lands End, Expedia, Northern Tool, Motley Fool, and abounding others.
Amit Chowdhry: What has been some of the chump acknowledgment that Contentwriters accustomed so far?
Emily O’Connor: Best often, what we apprehend from both our audience and our writers is how abundant the aggregation is with communication. We booty pride in actuality awful acknowledging – as an online business, the accent of bright and abrupt advice can’t be overstated.
In general, audience are enthused on the anniversary we provide, the adeptness of the writers creating agreeable for them, how we accumulate their agreeable administration process, the affection we’re able to deliver, and our transparency.
Amit Chowdhry: What distinguishes ContentWriters from its competition?
Emily O’Connor: Our adherence to a alone acquaintance and the affection we put alternating set us apart.
Most of our competitors accept absolutely automatic the biographer vetting, onboarding, and appointment process, which we’ve begin is abhorred with accomplished writers and adverse to the mission of creating affection work. Instead, we advance a hands-on, alone access to hiring, training, and hand-selecting writers for projects. This facilitates aerial levels of biographer assurance and retention. Our adeptness to absorb top writers and accumulate them agog to appointment for us is article that we booty pride in and is one of our pillars for acceptable growth. In turn, it’s the acumen we’re able to advance such a aerial accepted of affection agreeable at a ample scale, which resonates with our clients.
As for clients, we advance that aforementioned alone access to managing chump expectations and goals. With best of our competitors, you’re mostly interacting with software and alone encountering a animal if you accept a problem. ContentWriters is proactive in actuality a customer-centric, people-first belvedere that enhances the user acquaintance with software.
Amit Chowdhry: What are some of ContentWriters’ approaching aggregation goals?
Emily O’Connor: We’ve consistently been focused on affection first. Our primary ambition was to become the highest-quality agreeable autograph anniversary out there. Back we feel a aerial akin of ability in that regard, we’re accessible to aggrandize our offerings to accommodate added agreeable action and SEO services. The agreeable business mural is evolving – there are bigger methods of planning, tracking, and advertisement acknowledgment on content, and we appetite to advice our audience in these areas. By the end of this year, we’ll be alms keyword analysis and affair development, SEO-based agreeable audits, and agreeable refreshes. This will advance us into the branch of agreeable tracking and analytics, acceptance ContentWriters to absolutely become a cardinal accomplice for our clients.
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