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Nickelodeon is accomplishing its allotment to advice kids and families amidst the coronavirus crisis. The arrangement has launched #KidsTogether, a global, multiplatform prosocial action with tips for kids and families on how to break advantageous during the viral outbreak, as able-bodied as account for activities to do calm at home.
The agreeable will be accessible starting today and will be ramping up throughout the blow of the anniversary and beyond. It includes short-form agenda and beeline agreeable featuring SpongeBob practicing amusing distancing, the Bubble Guppies demonstrating able hand-washing techniques, and Chickaletta and the PAW Patrol showcasing some ball moves to advance concrete action and wellness. You can watch one of the PSAs below.
The attack additionally appearance Nick-branded interstitials fabricated in affiliation with GoNoodle that animate kids to get up and get moving, printable Blue’s Clues & You! action bedding and Bubble Guppies appearance pages, forth with offscreen activities and games.
Nickelodeon has apparent a ratings uptick during the coronavirus beginning with added bodies hunkering bottomward at home. Since this accomplished Friday, Nickelodeon’s portfolio of beeline networks accept been up 16% with Kids 2-11 compared to the above-mentioned four weeks. On Monday, ratings surged 36% over the aftermost four weeks’ average, and were up 15% compared to the aforementioned time aeon aftermost year. Nickelodeon itself has been up 18% compared to the aftermost four weeks, additionally apprenticed by Monday’s able rise. Ratings for that day were up 27% over the contempo average, and 11% compared to aftermost year.
Additionally, Noggin–Nickelodeon’s direct-to-consumer alternate acquirements account for preschoolers–will be offered for chargeless for three months starting abutting anniversary to millions of kids in charge through the advice of civic accomplice organizations, including the Civic Head Start Association and First Book. Noggin’s chargeless balloon aeon will additionally be continued to 60 canicule to all new subscribers, able at the end of the month.
Nickelodeon’s #KidsTogether action is allotment of ViacomCBS and Ad Council’s afresh appear #AloneTogether, a civic attack to advance assurance and accord in the coronavirus era.
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