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“There are added jeans than bodies in the world,” says Anna Foster, architect of ELV Denim. That account abandoned is absolution for the cast she has congenital over contempo years: an endeavour that takes jeans destined for landfill and transforms them into some of the best adulatory styles around. It is no abstruse that denim is one of the bolt industry’s best acute pollutants – from baptize decay and actinic dyes to the animal amount of affection production. That actuality prompted Foster to alpha her label, and explains why it has accomplished such band address for a bearing of consumers as attuned to carbon aisle as to melancholia trends. 



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But, above her zero-waste policy, localised assembly and able access to architecture (garments are fabricated of best styles spliced together), what she produces is conspicuously desirable: all aces fits and cool-girl allure. After all, it doesn’t amount how accepted someone’s sustainability accreditation are if the accomplished artefact doesn’t attending good.



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Founder of E.L.V. Denim, Anna Foster and Alex Eagle



Now, Foster is introducing a new aspect to her brand: an all-white denim abridged accumulating alone retailed through Alex Eagle, a abiding adherent of the brand’s around-the-clock change and acceptable ethos. The abstraction of a chat the two had at a exhibit arrangement three years ago, it has accepted a assignment in backbone for both the artist and retailer. “Finding [unstained] white jeans is not easy”, explains Foster, “and best of those I acquisition accept amplitude in them, which is not anyone’s friend!”

Currently accessible in a bound run on ELV Denim’s website – and, already the apple reopens already more, through Eagle’s outposts at The Store in Berlin and at Soho Farmhouse – the white jean dream has become reality. Plus, there’s no time abstemiousness on the attraction of a brace of ablaze whites: “There is article cornball about them that makes me anticipate of the affluence of ’90s style,” addendum Eagle, who wears chastening with a tucked-in white T-shirt of her own architecture and a brace of Superga plimsolls. “They are archetypal but with a alluring edge, as they accept to be beat in aboriginal condition.”

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The abstraction that a banker could, as in this case, altercate an abstraction with a artist at a exhibit arrangement and again be able to delay three years for it to appear to accomplishment is a attestation to both Foster and Eagle’s 18-carat assurance to do things right. “It was a assiduous action to antecedent the absolute white denim, so we acquainted we were bringing article cool appropriate to our customers,” says Eagle. “Consumers are acceptable added acquainted of affairs consciously, selecting pieces that will break in their apparel for years, not weeks. We are consistently appetite to [offer] accouterment that is timeless, fits beautifully, and is fabricated with affection fabrics: seasonless designs that won’t go out of style.”

At a time back we are all demography banal of the clip of our world, of the corybantic assembly cycles of the appearance industry and the ever-accelerated backbone of admiration it feeds upon, the accumulating feels like a altogether timed archetype of what the approaching could offer. “During this pandemic, we all accept the time to abeyance and reset,” says Foster. “I would like to achievement that the way that brands from all industries accept affiliated calm for the greater acceptable would be the way advanced to displace the standards, ethics and the ‘templates’ of production. … [We] so need to animate the industry to apathetic down, abate the abundance of what is produced and bless the quality.” Acceptable things appear to those who wait.

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