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Levitate, a Raleigh, North Carolina-based business belvedere and chump accord band-aid provider, has aloft an added $6 actor for its AI-powered software alms baby businesses an another to accumulation bang emailing. To date, the startup has aloft $12 actor from investors, including Tippet Venture Partners, Durham, North Carolina-based Bull City Venture Partners and angel broker Peter Gassner, the co-founder and CEO of Veeva Systems and broker in Zoom.
The aggregation was founded in backward 2017 by consecutive administrator Jesse Lipson, who awash his antecedent billow accumulator and book administration startup ShareFile to Citrix for $93 actor in 2011. Lipson connected to assignment at Citrix post-acquisition, best afresh as accumulated carnality admiral and accepted administrator of Citrix Billow Services business unit.
Itching for an escape from the accumulated world, Lipson larboard the position in 2017 to body Levitate, which has now scaled its account to adeptness added than 1,000 businesses, which pay for its account on a cable basis.
Levitate’s software plays in the aforementioned accepted ballpark as buzzy startup Superhuman, which additionally provides a set of avant-garde email accoutrement for inbox triage and managing important relationships. But Superhuman does so by alms its own (pricey) email app, which includes a added ambit of appearance for inbox triage and email efficiency, above those that about abatement beneath a CRM or business automation umbrella, like chump insights, email tracking or aftereffect reminders, for example.
Levitate, by comparison, focuses added accurately on a toolset advised to advice businesses or alike alone entrepreneurs accumulate in blow with clients, affairs and added barometer sources. This includes accoutrement that let you actualize rules about who you appetite to break in blow with and how, reminders that advance you to accumulate up with your relationships, customizable email templates, accord analytics and others.
Lipson says he doesn’t anticipate of the software as a CRM.
“We’re not absolutely a CRM. We’re aggravating to actualize this new class that we alarm ‘keep-in-touch marketing,’ which is allegory to email marketing,” he explains. Email business involves announcement out abstract business emails, generally with lots of colors and pictures, to users who can’t reply. “Keep-in-touch business is added about affection over quantity. Not architecture the better list. It’s about curating your account of bodies who you absolutely know,” says Lipson.
The software itself works both as an email add-on that accommodate with above email providers, like Microsoft and Google, as able-bodied as a standalone iOS or Android app.
For business customers, broadcast options are available, like the adeptness to acceptation contacts from Excel or .CSV files, as able-bodied as from CRM and AMS systems, including Salesforce, HubSpot, Dynamics, AMS 360, QQCatalyst, Cigita, TAM, Epic, Hawksoft, EZLynx and Partner XE. In some cases, decidedly with the allowance and banking advising industries, API integrations are additionally offered.
The contacts, already imported, are added with about accessible information, like photos, amusing media links, aggregation information, website address, bio and added details.
Businesses with bristles users pay $150 per month, which comes out to $30 per seat. However, Levitate offers a chargeless claimed plan for one user that has a added bound affection set. Larger businesses can advancement to a $199 per ages plan that includes alive onboarding, training and support, as able-bodied as a claimed business coach.
With the added funding, Levitate aims to body out its AI technology, which today makes suggestions about who to accumulate in blow with and when. Added recently, it formed out automations that acquiesce users to actualize workflows about accurate types of activities — like sending out a acceptable kit to new customers, for instance. The AI additionally added anew is able to adjudge if someone’s name is actual — as in, if it’s a absolute aboriginal name, or if it’s a aggregation name — so emails don’t complete abstract because of bad data.
Longer-term, Lipson envisions a arrangement area emails can address themselves application technology like OpenAI’s new GPT-3 language-generating AI.
“I anticipation that’s what we’d be starting to accompany in bristles years from now, but it could be article that we could maybe accompany in a little bit sooner,” he says. “People are so afflicted and active but they do apperceive they appetite to accumulate in touch. Our role is not to absolutely automate it but aloof advice them with that process,” Lipson adds.
Ahead of its latest round, Levitate was called one of the Triangle’s best able new startups. It aloft $6 actor aftermost year, afresh did afresh aloof now, amidst the coronavirus pandemic. The aggregation affairs to use the new funds to advance added in the artefact and adopting acquaintance about its band-aid in the market. It’s additionally planning to appoint about 30 bodies this year beyond sales, chump success, abutment and engineering. Currently, the Raleigh-based aggregation is a aggregation of 80.
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