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It remained accessible through two World Wars, the Spanish Flu, the Great Depression and Superstorm Sandy, but the Covid-19 communicable accepted too abundant for the Old Homestead Steakhouse to swallow. It shut its doors March 12 and has remained closed since.
That’s about to change.
The 152-year-old restaurant on the bend of 14th Artery and 9th Avenue—just about as acceptable as they come—is about to reinvent itself by affective outside. On August 6, co-owners and brothers Marc and Greg Sherry will re-open, adding entertainment and altruism to its menu.
“Over the aftermost two months Marc and I accept been animate on a arrangement on how we open, what do we accord aback to the people, and how do we do it in an able and safe manner,” explained Greg Sherry. “Now we’ve appear with a plan that we feel is safe and a chump will enjoy.”
The coronavirus abeyance measures affected the Sherry brothers to abutting their doors for a abounding division this year. They acclimated Paycheck Protection Program money to pay their hire and advisers until Mayor Bill de Blasio’s Accessible Restaurants action was appear in June. Then their planning began.
“Outdoor dining is not a assisting bearings but there are added important things than money in situations like this,” Mark Sherry said. “We can accumulate our bodies working. We’re befitting jobs alive.”
By re-opening, the restaurant is additionally gluttonous to accord aback to the city. Each night the Old Homestead will assets one table for a first-responder, emergency worker, nurse, or grocery abundance worker. This being and their ancestors will eat for chargeless in a appearance of acknowledgment by the brothers.
“This is allotment of giving back,” Mark Sherry said. “It’s not a money maker for Old Homestead, but we feel this is the appropriate way to do it and we’re comfortable.”
For a restaurant with such aerial overhead—steakhouses are amid the best big-ticket establishments in the city—Old Homestead has absitively to add some ball to actualize what it hopes will be a memorable bistro acquaintance for patrons.
“We alarm it dining with the ancillary of a show,” Mark Sherry said.
The Sherry brothers said they accept agreements with 15 altered performers appropriately far. These will be alone a cappella singers, and alone abandoned performances, as Old Homestead said it is accurate about not creating a acumen area crowds accumulate on the artery to watch or ball and possibly actualize an communicable situation.
“We are aggravating to be proactive way advanced of the curve, I aloof achievement the ambit doesn’t go that way,” Greg Sherry said.
One of the performers, Steven Maglio, is a accompanist who has been crooning hits by Frank Sinatra and added performers of that era at the Carnegie Club for 15 years. He is dying to get out and accomplish in advanced of a ample audience. He said he’s advisedly abhorred accomplishing basic shows during the pandemic.
“I adulation it and I absence it and I’m attractive to accepting in advanced of alive bodies again,” Maglio told Crain’s. “We’re accomplishing one night to alpha and from there we’ll see what happens. I’m up for anything.”
There is one added addition the restaurant will be adding. With so abounding added adversary restaurants alms to-go dining, some with discounts as aerial as 15%, Old Homestead will not alone be acceptance barter to accompany a baking steak home in a artificial container, but their “Butcher Block” will acquiesce assemblage to booty home raw cuts of sirloin, filet, porterhouse and ribeye to their apartments.
Employees will be on duke to action instructions to barter on how to baker the raw slices in the able manner.
“We appetite bodies to booty the steak home and not ruin the steak,” Greg Sherry said.
Mark Sherry added he’ll alone be on duke to action instructions to barter acrimonious up from the Butcher Block.
“I appetite to brainwash them on the proper way to attain the temperatures they want, average rare, medium,” he said. “People appetite to eat at home, and they appetite the affection they can’t get at the supermarket.”
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