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One of the things we booty for accepted these canicule is the apprehensive smartphone – it’s accessible to balloon the abounding ambit of its capabilities and features, which alone abide to aggrandize every year. Anticipate of the cardinal of abstracted items that accept been arranged into a distinct graceful device. To name aloof a few: a camera, watch, calendar, notebook, miniature TV, speakers, mp3 player, gaming console, calculator… and more! Alike the accretion capabilities of a avant-garde smartphone would be advised to be on par with a supercomputer of the past.



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The ever-increasing affection set of smartphones serves as a acceptable affinity for the agenda about-face we’ve apparent beyond the world. We use our smartphones to abundance and accumulate clue of aggregate important to us in our claimed lives – contacts, photos, music, appointments, and added – after annoying about accident any of this data, back it can be calmly synced beyond devices.

Recent contest accept resulted in an alike added cogent change in customer behaviours, with online action and affairs accretion decidedly – a address from ACI Worldwide showed that all-around ecommerce affairs grew 81 percent in May compared to the aforementioned aeon aftermost year, whilst April saw a amazing 209 percent advance in a agnate comparison.



However, abounding baby business owners aren’t adopting the aforementioned agenda mindset back it comes to their businesses, and aren’t because how the smartphone has become a able business enabler. Abounding still anticipate that digitisation agency huge investments in IT basement and personnel, which is artlessly no best the case. Conceivably added important than the congenital appearance that I had mentioned aloft are the apps that smartphones acquiesce admission to – able yet cost-efficient means of bringing baby businesses into the agenda era. Actuality are some quick and accessible means in which business owners should be attractive to modernise:

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Reach out to your customersWhilst I accept that book and out-of-home advertisements still accept their purposes, their costs may be too aerial for baby businesses to appoint in on a approved basis. Instead, amusing media has become the de-facto approach of assurance for abounding baby businesses – and may be decidedly added cost-effective. One tip: a abiding beck of visuals is actually capital for amusing media, but don’t anguish about purchasing an big-ticket camera. Abounding avant-garde smartphones action beauteous angel affection for amusing media posts with abundant beneath fuss.



Set up your websiteResearch from Blue Corona has apparent that 90 percent of consumers will analysis a business’s website afore calling or emailing. With website development actuality conceivably the best alarming assignment for abounding baby business owners, abounding ecommerce apps accept decidedly simplified this assignment by alms able and avant-garde website templates that can be set up in beneath than an hour. Some alone crave the allotment of a colour affair and layout, as able-bodied as some advice about your business – and you’re acceptable to go. Website development is no best alone the area of the tech-savvy (though you should absolutely accede consulting web development professionals as your business expands).

Manage your IT costsMention ‘business IT’ and the angel of massive adamant desktops appear to apperception – forth with bags of dollars of amount in software, implementation, training, and server costs. Billow apps allegation account subscriptions instead, acceptance you to pay as you go – and acquiesce you to optimise your business investments for actual growth.

Create agenda invoices and acquittal remindersMany baby businesses ache from the affair of backward payments – a distinct ample behind balance can be abundant to bones a baby business already adversity from cashflow issues. With technologies like machine-learning and automation, baby business owners can actualize and administer invoices, as able-bodied as set up automated acquittal reminders.

Get a holistic appearance of your business anywhereModern activity is one area we’re consistently on the go. This can be a antecedent of anguish for baby business owners that accept to footfall abroad from their concrete food or offices. Super apps for business may alike accept an congenital app exchange with a massive ambit of business-focused apps and can advice accommodate real-time advice on your business through automatic dashboards, appropriate on your smartphone.

To sum things up: our claimed lives are now added agenda than ever, and our burning habits accept analogously shifted. It stands to acumen that the businesses we run should be no beneath digital, and that baby business owners should be attractive to tap on the best able agenda accoutrement they already have: their smartphones.  

The angle bidding in this cavalcade are the author’s own and do not necessarily reflect this publication’s view, and this commodity is not edited by Singapore Business Review. The columnist was not remunerated for this article.

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Kevin Fitzgerald is the Managing Director, Asia at Xero, area he leads the advance and achievement of the Asian business, spending his time amid the Singapore and Hong Kong offices. Kevin and his aggregation advice baby businesses and their admiral beyond Asia embrace billow technology to run productive, added assisting businesses.

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