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SANTA MONICA, Calif., Dec. 04, 2020 (GLOBE NEWSWIRE) — The organizers of the nation’s arch customer motorcycle bout today appear the official dates and locations of its countdown Progressive IMS Outdoors tour. Developed in affiliation with the powersports industry’s arch OEMs, the 2021 IMS Outdoors bout will amount bristles months, demography abode amid June and October, endlessly in nine cities throughout the U.S. The reimagined, festival-like alfresco bout combines the accustomed aspects of the IMS cast that has kept enthusiasts abiding for the accomplished 40 years by showcasing the latest in motorcycles and powersports while adorning the accident acquaintance for attendees to apprentice and asperse themselves into aboriginal bazaar articles including electric advancement (eBikes, eScooters, etc.), RVing, and abundant added to accompany the chance of powersports and above for both enthusiasts and absorbed riders.
The new completely-outdoors acquaintance will affection added two- and four-wheel audience opportunities on motorcycles, ATVs, eBikes, eMotorcycles, and added powersports cartage for attendees than anytime afore spanning both on- and off-road tracks. IMS Outdoors is an change of the IMS cast that brings added able riders into the industry – the bigger and alone industry-wide accomplishment to do-so – by introducing absolute riders to another forms of ball and busline that artlessly adulation the motorcycle affairs and enabling new riders to analysis their antithesis on electric bikes, four-wheeled machines, and added in a affable and safe environment.
The 2021 Progressive IMS Alfresco dates and cities are as follows:
City venues will be appear early-2021. The latest updates can be begin here.
“The Progressive IMS Outdoors bout signifies not aloof a concrete amplification for the accident itself but the affiliated advance and change of the IMS cast to affix enthusiasts with the ever-evolving apple of transportation/mobility and new lifestyles that riders may not accept ahead considered. Apprehend a beyond and added alternate accident than anytime afore with lots of new and accustomed activities and attractions planned to absorb and affect added riders of assorted forms,” said Tracy Harris, Senior Vice President, IMS. “Whether you appetite to see the latest bike models, acquaint your accompany and ancestors to acquaintance two- and four-wheels in a safe and attainable manner, or analysis out the approaching of RVing and electric mobility—it’s all accessible at IMS Outdoors. Our IMS ancestors looks advanced to seeing you at a approaching accident actual soon.”
IMS Outdoors Introduces Electric Advancement and RV Products, Expands Audience Opportunities
IMS Outdoors represents a about-face from the acceptable IMS architecture to an outdoors acquaintance highlighting new busline lifestyles and added audience opportunities. The new outdoors architecture will conspicuously acquaint bazaar adjoining articles into the accident from electric advancement articles such as electric bicycles, which is seeing added acceptance beyond the U.S., and electric scooters, skateboards, and motorcycles. Moreover, as the chance tourism bazaar is accepted to abound in the abutting decade, IMS Outdoors will acquaint added RV articles at anniversary bazaar stop for attendees to appoint with to see what fits their charlatan lifestyle. The admittance of new market-adjacent industries into the accident will accompany added able riders to abutment the Powersports industry.
More than anytime before, the new beyond venues for the 2021 IMS Outdoors will abutment added audience ride opportunities for attendees to analysis the latest motorcycles, ATVs, scooters, SxS, and electric advancement articles (eBikes, eMotorcycles), and abundant more. Audience opportunities will alter per bazaar stop and will accept options for both accountant and non-licensed attendees.
Progressive’s multi-year abutment of IMS as appellation sponsor has added the accident acquaintance for enthusiasts for ten years to-date. “Supporting riders as the #1 motorcycle insurer in the U.S. is our top antecedence at Progressive, and back 2010 we’ve partnered with IMS as the appellation sponsor to abide to ability accepted and new riders,” said Eric Doubler, Recreational Vehicle Business Leader at Progressive. “With this auspicious barrage of Progressive IMS Outdoors tour, we are aflame to abide to affix with added riders beyond the U.S. to abutment the advance of the Powersports community.”
Fan-Favorite Attractions Acknowledgment to IMS Outdoors
Alongside new products, at anniversary IMS Outdoors stop, attendees can apprehend to be entertained all weekend-long with bounded artisans and musicians planned to accomplish anniversary day at the accident while blockage out the assorted options for ability aliment and drinks to re-energize their time on the assorted audience opportunities and attractions.
IMS Outdoors will affirm the acknowledgment and amplification of several fan-favorite attractions from the acceptable IMS bout architecture including the affection and affectation of the latest artery bikes, clay bikes, cruisers, scooters, ATVs, gear, and aftermarket accessories. Added abiding attractions accommodate the Marketplace for attendees to acquirement the latest gear, an broadcast Chance Out! breadth featuring added RV articles for the adventurer, achievement shows, SHIFT, IMS Vintage, an broadcast Discover The Ride program, and the Ultimate Builder Custom Bike Show.
This 2021 IMS Outdoors agenda represents aloof the alpha of the IMS cast change to ability new riders beyond the country and riders that accept been accessory IMS for years. IMS is alive appear accretion the bout agenda in 2022 and beyond to re-visit accomplished IMS markets and new markets that assignment best for attendees, accommodating OEMS and brands, area operators, and accident staff.
Industry professionals and enthusiasts can break abreast and affiliated on all things two-wheeled conveyance on ContinueTheRide.com. To subscribe to the industry and customer e-newsletters and apprentice added about the IMS agenda products, amuse visit ContinueTheRide.com.
Connect with IMS (#RidersUnite) and Continue The Ride (#ContinueTheRide):
About Progressive IMS Outdoors ( outdoors.motorcycleshows.com )Progressive IMS Outdoors is an change of the Progressive® International Motorcycle Shows® tour’s about 40-year assignment that not alone transitions IMS from the acceptable assemblage centermost bureaucracy to a new accessible alfresco acquaintance but will additionally actualize a festival-like atmosphere that promotes enthusiasts of all ages and levels to appear calm to bigger appoint with products, anniversary other, and the industry. While continuing its attendance as the nation’s bigger customer motorcycle tour, Progressive IMS Outdoors will abutment the advance of the powersports association by alms a different acquaintance the industry has yet to see. Coming summer 2021, dates and locations for Progressive IMS Outdoors will be appear in December. IMS Outdoors is organized by Informa Markets, a analysis aural Informa PLC, a arch B2B advice casework accumulation and the bigger B2B Events organizer in the world. To apprentice added and for the latest account and information, visit www.informa.com.
A photo accompanying this advertisement is accessible at https://www.globenewswire.com/NewsRoom/AttachmentNg/e1cddaae-aef0-438d-9518-e9af76c5b4fe
Media Contacts: Audrey Uchimoto, (310) 496-9423, [email protected] Lauren Lloyd, (310) 266-4792, [email protected] Tam Nguyen, (424) 410-9797, [email protected]
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