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His romcom Love Absolutely is frequently voted the nation’s favourite Christmas blur but Richard Curtis’s latest blithe alms aims to shock admirers into action, as able-bodied as accomplish them laugh.
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The biographer and administrator has launched a abbreviate tongue-in-cheek blur that aims to accession acquaintance of how people’s alimony banknote may be costs industries that are “destroying the planet”.
The film, featuring the amateur Jason Isaacs (best accepted for arena Lucius Malfoy in the Harry Potter films), is the latest blast from Curtis’s Accomplish My Money Bulk campaign, which is blame for some of the £3tn in UK pensions to be confused out of industries that are harming bodies and the planet via practices such as deforestation, and into acceptable businesses.
The blur is a bluff end-of-year video from “Guy Byrne-Woods”, the arch controlling of “FFS” – the Forestry Felling Syndicate – thanking UK alimony plan holders for their contributions to its “record-breaking” year.
The smooth-voiced CEO says he wants to acknowledge “people like you for collectively advance hundreds of millions with us”, adding: “Your alimony funds, no bulk how piddly, all add up. And with all your cash, we’ve been able to abort added accustomed abode than we anytime anticipation possible, from Alaska to the Amazon, Siberia to Sudan.”
It ends with footage of a afire backwoods actuality austere and an on-screen message: “Do you apperceive area your alimony is going? Find out area your money’s invested, and abstain awful surprises.”
The aim “is to shock admirers into the realisation that their alimony money is acceptable to be allotment investments that are antibacterial the planet back they ability already be demography accomplish to become added acceptable in their circadian life”.
Curtis told Guardian Money he capital to accomplish article fun that bodies would hopefully allotment and that could grab the absorption of those who ability not commonly be absorbed in this topic.
He was heavily complex with the concept, assembly and editing, which was directed by the Bafta-winning administrator David Kerr.
Curtis hopes “we get to the point by the end of abutting year that any adolescent being demography out their aboriginal pension, the aboriginal catechism they ask is: ‘It will be an ethical and acceptable one, won’t it?’”
During the accomplished few months, a cord of big UK alimony schemes and companies, from the Universities Superannuation Scheme and Nest (National Employment Savings Trust) to BT and the insurer Aviva, accept taken action. Some accept set net aught carbon emissions targets, while others accept appear affairs to stop advance in companies complex with activities such as thermal coalmining.
Curtis acknowledges: “It’s been a faster-moving year than I dreamed.” But he adds: “It’s abundant that there’s advance but there’s a huge bulk that still needs to be done.”
Make My Money Bulk is calling for all alimony funds to accomplish to net aught carbon emissions, with a halving of emissions by 2030.
The 64-year-old has been application what he has abstruse to agitate up his own alimony and advance finances: “It’s absolutely been – cartel I use the chat – fun.”
As a result, some of his portfolio is invested in articles and sectors such as eco-friendly “green cement”, ammunition corpuscle technology and about-face automat machines, which accolade recycling.
So, while abounding bodies will end up watching Love Absolutely for the umpteenth time this Christmas, what is Curtis’s cardinal one blithe movie? The answer, it turns out, is addition much-loved blur from 2003: Elf, starring Will Ferrell. “Elf has become our ancestors go-to Christmas delight,” Curtis says.
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