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TURIN — A big catechism is whether Stellantis — the new aggregation that will aftereffect from the alliance of PSA Accumulation and Fiat Chrysler Automobiles — will be able to abutment all its brands in the approaching because of the huge investments that will be bare for electric cars, free active and connectivity.
Stellantis’ top-selling cast will be Jeep, followed by Peugeot. Those brands assume safe from actuality axed. Fiat, the third-largest cast in the group, could accept a brighter approaching application PSA platforms.
At accident could be Dodge, whose high-horsepower cars will arise beneath added burden from tougher emissions rules, and Chrysler, which has not been promised any new models. PSA’s flush DS cast and FCA’s upmarket Lancia marque face ambiguous futures.
Alfa Romeo may be retained but this will beggarly Stellantis CEO Carlos Tavares, who moves to the role from his accepted job as PSA Accumulation boss, will accept to acquisition a acknowledged alcove for a acclaimed cast that inspires huge activity amid auto admirers but doesn’t accomplish money.
Neither PSA nor FCA has said that it affairs to abate the cardinal of brands that will be endemic by Stellantis. In an account with Automotive News Europe in November, Tavares said the alloyed aggregation will advantage its double-digit cast portfolio to attack with beyond rivals such as Volkswagen Group.
The afterward assay of the brands is based on January-September 2020 all-around sales provided by JATO Dynamics. Brands are ranked by sales.
Jeep: 860,753 sales (-23% from 2019). Status: safe
A growing all-around appetence for able SUVs pushed Jeep to become Stellantis’ bigger cast in agreement of aggregate and the best in agreement of complete profits.
When Fiat alloyed with Chrysler in 2014, Jeep awash 1 actor units and had four plants in the U.S. By 2018, Jeep’s all-around sales had developed by added than 50 percent to 1.55 actor units, with a absolute of 10 accomplishment accessories in the U.S., Mexico, Italy, Brazil, China and India. Its iconic archetypal is the Wrangler, an beneficiary to the aboriginal World War II-era Jeeps. In its latest generation, it is additionally accessible in a low-emissions constituent amalgam variant.
A big accession to Jeep sales in Europe could arise from an access archetypal to aperture beneath the Renegade that FCA has arise and adjourned several times. The alleged B-Jeep now seems slated for a late-2022 barrage and will be underpinned by PSA’s CMP belvedere and congenital in Poland.
Jeep will aggrandize its ability in the U.S. and in China with the new Wagoneer/Grand Wagoneer. Production begins in the additional division of 2021 for the brace of body-on-frame premium-level SUVs. The three-row cartage will go up adjoin the cast of the GMC Yukon and Lincoln Navigator.
Peugeot: 764,720 sales (-29%). Status: safe
The “P” in PSA has a history that dates aback added than 200 years. The ancestors business that preceded the accepted Peugeot aggregation was founded in 1810 to accomplish coffee mills and bicycles.
The Peugeot accumulation remained beneath ancestors ascendancy until February 2014, back to avoid off banking collapse it accepted a basic backpack in which Dongfeng Motor of China and the French government bought 14 percent stakes for about 800 actor euros each. The Peugeot ancestors pale was appropriately bargain to 14 percent; it will accept a pale of about 7 percent in Stellantis.
The majority of Peugeot sales are in Europe, area it is the No. 3-selling cast afterwards Volkswagen and Renault. Peugeot has renewed its artefact portfolio in contempo years to accent SUVs and crossovers, with the abutting above barrage actuality a new bearing of the 308 compact, set to arise in backward 2021.
Fiat: 760,541 sales (-24%). Status: repositioning needed
The namesake cast of the Italian ancillary of FCA angry 121 years old aftermost July. It has abundant accomplishment and sales operations in Europe and Latin America, two regions acerb afflicted by the pandemic. The cast has alone China and is crumbling in the United States, area sales through September bisected to a bald 3,569 units.
Starved of investments for added than a decade, the Fiat cast currently has asperous bazaar coverage. With the Panda and 500, it dominates Europe’s minicar segment. It has no access in the baby and midsize segments, although it competes in the bunched articulation with the Tipo. Its crossover and minivan entries, the 500X and 500L, are sized amid baby and bunched segments.
Stellantis could adjudge to ample out Fiat’s lineup, which could access abeyant intra-group cannibalization with Citroen, Opel/Vauxhall and Peugeot, or absolutely reposition the brand.
Fiat cast CEO Olivier Francois has continued declared Fiat cast as accepting two souls: the applied side, the backbone of the Panda; and the stylish, as apparent in the near-premium appraisement of the 500 hatchback.
FCA CEO Mike Manley has said that the aggregation will carelessness the low-margin minicar segment, suggesting that it will try to move buyers up to the baby car segment.
The battery-electric New 500 is a baby car in agreement of size. Added baby and bunched models will be launched based on PSA’s CMP architecture, starting with a archetypal aggressive by the Centoventi abstraction apparent in March 2019.
Fiat additionally sells high-performance versions of the 500 beneath the Abarth subbrand, mainly in Europe.
A Ram pickup. The brand had the aboriginal sales abatement this year within the future Stellantis, falling aloof 15 percent in the aboriginal nine months of 2020.
Ram: 526,966 sales (-15%). Status: safe
The Ram cast is apparently the bigger abruptness of 2020. Thanks to the animation of the U.S. bazaar and to afloat sales of pickups, Ram was the cast with the aboriginal abatement aural the future Stellantis, falling aloof 15 percent in the aboriginal nine months of 2020, while the pro-forma alloyed accumulation beneath by 28 percent.
Together with Jeep, Ram is the accumulation disciplinarian of FCA’s North America region, which in a accustomed division delivers about 2 billion euros in operating profit, agnate to an operating allowance of added than 10 percent.
The American nameplate had been acclimated for Dodge auto models afore acceptable a stand-alone cast beneath above FCA CEO Sergio Marchionne in 2009.
Citroen: 507,800 sales (-33%). Status: safe
Founded in 1919 and allotment of PSA back 1976, Citroen has about completed a strategic repositioning absorption on abundance and affluence of use. Newer models accommodate the baby C3 and the bunched C4 — which has a battery-electric alternative — and the C3 and C5 Aircross crossovers.
Citroen sells best of its models in Europe and was hit adamantine by the bounded arrest due to the pandemic, with all-around volumes crumbling by a third through September. It is due to barrage a archetypal for the Indian bazaar abutting year.
Opel/Vauxhall: 443,160 sales (-40%). Status: safe
With its sister British cast Vauxhall, Opel is the latest accession to PSA’s abiding afterwards the French accumulation bought it from GM in 2017.
Last year was difficult for Opel/Vauxhall, which was hit by the communicable in the bosom of two acute archetypal launches: the Corsa baby car and the Mokka baby crossover, both based on PSA underpinnings.
From January to September, Opel/Vauxhall’s all-around sales beneath by 40 percent, although some of that was due to the cessation of several GM-based models in 2019.
Opel is accepted to barrage a new bearing of the Astra compact, based on PSA’s EMP2 architecture, by the end of the year. That will leave the Insignia midsize auto and wagon as the alone bequest models from the GM era.
Dodge: 237,422 sales (-39%). Status: at risk
The American cast is focused on achievement models and mainly sells in the U.S., area cars accept been accident arena to SUVs and pickups, and now represent beneath than a division of the market.
The admission Biden administering is accepted to advance for stricter CAFE standards that will put Dodge’s high-horsepower (and high-emissions) models — the Charger ample sedan, the Challenger auto and the Durango ample SUV — at accident of compliance.
Dodge was one of the affliction performers aural Stellantis aftermost year, with sales bottomward 39 percent in the January to September period.
Chrysler: 79,021 sales (-12%). Status: at risk
The namesake cast of the North American ancillary of FCA is agilely crumbling away. It offers aloof three models, the 300 ample auto and two minivans — the Pacifica and the Voyager — that are in segments that are shrinking year afterwards year in the U.S. FCA did not advertise any new models for Chrysler in its five-year plan apparent in June 2018.
The Giulia midsize auto is one of aloof two models in Alfa Romeo’s lineup, but two crossovers are set to added in the advancing years.
Alfa Romeo: 41,116 sales (-39%). Status: needs rethink
Alfa Romeo had been a constant problem, aboriginal at Fiat and again at FCA. The aftermost three attempts to relaunch the Italian cast bootless badly. Founded in 1910 and bought by Fiat in 1986, Alfa Romeo has been a money also-ran for about a division of a century.
Alfa Romeo’s ambit has been bargain to aloof the Giulia midsize auto and Stelvio midsize SUV. The brand’s all-around sales from January to September beneath by 39 percent to a bald 41,116 units.
A small SUV and a bunched SUV will be added, the closing previewed by the Tonale abstraction displayed at the 2019 Geneva auto appearance and due in aboriginal 2022. The baby SUV is one of the three models FCA will body in Poland application PSA’s CMP architectonics and could access in 2023.
DS Automobiles: 32,777 sales (-18%). Status: uncertain
PSA apparent DS Automobiles as a stand-alone flush cast in 2014. At that time DS alone awash variants of Citroen models. The DS name is an admiration to Citroen’s allegorical flagship sedan, and PSA hoped that it would arm-twist an angel of French affluence and design, abnormally amid Chinese buyers.
But sales fell acutely until 2018, back the aboriginal archetypal created accurately for the brand, the DS 7 Crossback bunched SUV, was introduced. It was again abutting by the DS 3 Crossback baby SUV, the DS 9 flagship sedan. The DS 4 bunched is due to be appear in aboriginal 2021.
Tavares and DS admiral say the cast is profitable despite affairs baby volumes, but an accessible catechism is whether Stellantis can allow to abide to advance to accomplish DS a all-around success, or if that money would be bigger spent on Alfa Romeo, which has a stronger ancestry and is additionally broadcast in North America.
Lancia: 29,393 sales (-36%). Status: acceptable to disappear
A one-model cast awash in aloof one bazaar with the Ypsilon in Italy, Lancia did not accept a authentic approaching in FCA’s latest business plan, apparent in June 2018. Aural Stellantis, it additionally clashes with the aforementioned near-premium accession of DS.
Lancia’s fortunes began to abatement a decade ago back Fiat acutely bargain its activity of new models. An attack to rebadge Chrysler models as Lancias in Europe brought only limited sales, and the Ypsilon has remained Lancia’s sole archetypal back 2016.
The anew apparent MC20 will anatomy the base of Maserati’s antagonism efforts.
Maserati: 11,456 sales (-40%). Status: safe
Maserati is the alone absolutely affluence cast aural Stellantis. It was built-in as a racecar maker in Bologna, Italy, in 1914 and bought by Fiat in 1989.
Maserati will accompany a stand-alone action apparent in September, with a complete face-lifting and abounding electrification of the ambit by 2024, back sales are planned to beat 75,000 units a year.
At the actualization of the MC20 high-performance auto in September, Manley said that Maserati would accumulate its role aural Stellantis, but accustomed the brand’s affluence positioning, it could accept bound synergies with added accumulation brands.
Volume brands do not accomplish margins ample abundant to pay for systems and apparatus to be aggregate with a affluence brand, Manley added.
Maserati’s abutting new product, the Grecale midsize SUV, seems to be an exception. It is based on Alfa Romeo Stelvio’s underpinnings and will be congenital at the aforementioned bulb in Cassino, axial Italy.
Peter Sigal contributed to this report
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