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Cox Dodge And Jeep The History Of Cox Dodge And Jeep

Six Flags Affair Parks and Chrysler accept teamed up to activity consumers the adventitious to win a Jeep Wrangler.

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Users can access Six Flags’ 2010 Jeep Wrangler Sweepstakes via mobile, the Six Flags Web site, mail or at the affair esplanade itself. The Wrangler is account over $33,000.

“[The sweepstakes is being] answer on http://www.sixflags.com, in-park and Chrysler answer as well,” said Sandra Daniels, backer at Six Flags, New York.

Six Flags started operation in 1961 and a alternation of activity parks and affair parks. The aggregation maintains 21 backdrop amid throughout North America, including affair parks, baptize parks and ancestors ball centers.

The Wrangler is four-wheel drive activity account agent produced by automaker Chrysler beneath its Jeep marquee.

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Signs throughout accommodating Six Flags locations answer the adaptable calls to action.

Consumers can access the advance by texting the keyword JEEP to 39668.

Users will again accept a acknowledge you bulletin and the befalling to opt-in for affection marketing.

Participants that bifold opt-in get added to a database of names for approaching marketing.

Ms. Daniels said the ambition admirers for the advance is adolescent adults, ages 18 and older.

Chrysler and Six Flags accept partnered before. In 2008 Chrysler, Jeep and Dodge vehciles were called the official agent for the assorted Six Flags affair parks.

In 2004 Chrysler partnered with Six Flags Affair Parks to authority appropriate Chrysler cast nights for its owners. The “Chrysler Block Party” was captivated at assorted Six Flag parks beyond the country, the esplanade was accessible alone to Chrysler guests.

Activities at the accident included appropriate active courses, customization demonstrations and roundtables area owners could collaborate with Chrysler engineers and designers.

In 2009 in affiliation with the absolution of “Terminator Salvation,” Jeep sponsored the Terminator Salvation The Ride roller coaster at Six Flags Magic Mountain in Los Angeles. The Jeep Wrangler acclimated in the cine was on affectation at the park.

Other affair parks accept been application adaptable to advance brands as well.

Wild Rivers Baptize Esplanade acclimated adaptable business to alert locals to appointment during the hot summer season.

Television spots active on Cox Media’s cable arrangement ask consumers to argument the keywords WILD or WET to abbreviate cipher 269411 to accept a abatement on admission. Ping Adaptable powered the messaging aspect of the attack (see story).

Ms. Daniels said Chrysler and Six Flags acclimated the adaptable belvedere in the advance aftermost year and it’s a key allotment of Six Flags’ business strategy.

“[Mobile is] addition way of extensive our key audience,” she said.

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