NEW YORK, Aug. 2, 2018 /PRNewswire/ — Bud Ablaze and the Philadelphia Eagles today unveiled bound copy “Philly Philly” commemorative packs to bless the team’s Super Bowl LII victory. Inspired by the name of the game-changing comedy call, “The Philly Special” and the accepted “Dilly Dilly” campaign, Bud Ablaze produced 20,418 packs, which accord with the date of the Eagles’ Super Bowl win on 02/04/2018. The commemorative packs will go on auction Thursday, August 16, the day of the Eagles’ third pre-season game, a Super Bowl LII rematch adjoin the New England Patriots.
Each bound copy Super Bowl LII backpack will be alone numbered and will accommodate a 25 oz. Bud Ablaze aluminum canteen and two specially-designed Bud Ablaze glasses, categorical with the allegorical “Philly Special” play. Select commemorative packs will additionally accord admirers the befalling to accept tickets to the Eagles’ aboriginal approved division bold on Thursday, September 6.
“It was a dream division for Philadelphia Eagles fans, and we’re aflame to abide adulatory their championship as we adapt to admission a new season,” said Andy Goeler, Vice-President of Marketing, Bud Light. “Eagles admirers adopted our acclaimed ‘Dilly Dilly’ phrase, transforming it into their own ambulatory cry, ”Philly Philly,’ and we’re so aflame to accord them addition acumen to bethink the ballsy win with the commemorative pack.”
“Philly Philly” emerged as a ambulatory cry for the burghal of Philadelphia, as a play-on-words of Bud Light’s “Dilly Dilly” attack that launched at the alpha of the 2017 NFL Division and Bud Ablaze additionally helped Philadelphia bless their Super Bowl achievement with chargeless beers acknowledgment to a affiance fabricated to Eagles abhorrent accouterment Lane Johnson in the 2017 preseason.
“Bud Light’s commemorative ‘Philly Philly’ backpack is the absolute way for Eagles admirers to bethink and bless the aboriginal Super Bowl achievement in authorization history,” said Brian Napoli, Vice President of Corporate Partnerships. “Bud Ablaze played an basic role in our team’s championship adventure aftermost season. We acknowledge their abiding abutment and attending advanced to accommodating with them in the approaching on added different means to appoint our amorous fan base.”
To get all the latest advice on the “Philly Philly” backpack and added agitative programs, chase Bud Ablaze on Facebook at Facebook.com/BudLight, on Twitter at @BudLight and on Instagram at @BudLight.
About Bud LightIntroduced in 1982, Bud Ablaze is a exceptional ablaze lager with a above drinkability that has fabricated it the acknowledged and best accepted beer in the United States. Bud Ablaze is brewed application a alloy of exceptional balm hop varieties, both American-grown and imported, and a aggregate of barley malts and rice. The light-bodied beer appearance a fresh, apple-pie and attenuate hop aroma, aerial malt acidity and a brittle accomplishment that delivers the ultimate refreshment. For added information, appointment www.BudLight.com.
For Added Information:Miles Ritenourmedia@anheuser-busch.com
View aboriginal agreeable with multimedia:http://www.prnewswire.com/news-releases/bud-light-immortalizes-the-philadelphia-eagles-historic-super-bowl-lii-victory-with-commemorative-philly-philly-pack-300690714.html
SOURCE Bud Light
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