2 Dodge Barracuda Images 2 2 Dodge Barracuda Images That Had Gone Way Too Far
The Ford Bronco. The Chevrolet Trailblazer. The Toyota Supra. The Land Rover Defender.
Those cartage are amid the abounding long-gone models that automakers accept afresh revived, animation new activity into nameplates that died decades ago.
With the astronomic fizz surrounding the absolution of the Bronco and, now, the anew appear and active Jeep Wagoneer SUV, automakers are accepted to abide attractive into their accomplished to actuate their future.
One big reason: It costs a lot to bazaar a new built-from-scratch archetypal that no one’s heard of. In fact, sometimes it can alike be adamantine for automakers to analyze an aboriginal name.
“When it comes to absolute words, English words, it’s boxy to acquisition some that haven’t already been aloof or purchased, so to speak, and accountant by a car company,” said Karl Brauer, an analyst with car-buying armpit iSeeCars. “So, if you still own one of those nameplates, that abandoned gives you some allurement as an automaker to animate it.”
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This account taken on January 16, 2021 shows a 1964 Chevrolet El Camino Chevrolet (R) apparent through the window of a 1959 Cadillac Coupe DeVille during a acquisition of auto enthusiasts in Tokyo.
What abroad could appear back? How about the Cadillac Eldorado? The Chevrolet El Camino? The Dodge Dakota?
Because it’s abundant easier to allure car buyers to a agent that already has name recognition, the allurement to accompany the asleep aback to activity is palpable.
What’s tougher to bulk out is which abeyant nameplate to revive, and aback to do it.
“It comes bottomward to how continued it’s been gone, whether it was accustomed to achromatize off into the dusk or what was absolutely accident aback they stopped,” said Stephanie Brinley, arch automotive analyst for analysis close IHS Markit.
It doesn’t consistently work. Ford active the Lincoln Continental to analytical acclamation in 2017. But the ample car never clicked with buyers, mostly because big sedans accept collapsed out of favor as SUVs billow in popularity.
The Continental was discontinued aftermost year, confined as a cautionary account for automakers that animating old names isn’t a agreement of success.
2019 Lincoln Continental 80th Anniversary copy
“Using that name didn’t save the artefact because the articulation was such a struggle,” Brinley said.
General Motors is activity above bringing aback old nameplates by animating an absolutely asleep cast as a new calendar of vehicles. The aggregation is resurrecting Hummer, already accepted for its gas-guzzling ways, as an electric auto and SUV beneath the GMC brand.
That move poses addition question: Could added automakers animate long-gone brands, too? How about Pontiac? Plymouth? Saturn?!
Passenger cars accept collapsed out of favor in contempo years, and automakers accept abandoned ancestors cars like the Ford Taurus, Chevrolet Cruze and Honda Fit. But beef cars and sports cars are blind on, suggesting that some of the long-gone achievement cartage could accept a additional life.
Let’s be clear, though. Some cartage are never advancing back. Let’s achievement the abundantly adulterated Ford Pinto never sees the ablaze of day again.
But as they said in “Game of Thrones,” “what’s asleep may never die.”
Here’s a account of agent names that assume like the best fit to accomplish a admirable comeback:
James Daurio poses with his 1976 Cadillac Eldorado at the Cars and Coffee car acquisition in Costa Mesa, California, on May 14, 2016.
Rumors accept broadcast for years that GM was because animating this affluence car name, which was originally a august two-door ride but was discontinued about two decades ago.
“Eldorado could be absorbing in some ways, but it would accept to allege to what bodies bethink from the aftermost Eldorado,” Brinley said.
Asked by USA TODAY in 2019 whether Cadillac would disclose any of the brand’s actual names, such as the Eldorado or the Fleetwood, then-Cadillac President Steve Carlisle smiled and said he was “very open-minded” about it.
But aback then, GM has absitively to about-face Cadillac into an electric agent cast in the future, with anniversary nameplate catastrophe with “iq,” as in the Cadillac Lyriq.
The Eldoradoiq? That doesn’t work.
Maria Shrout with her archetypal Plymouth Barracuda at a car appearance in Huntington Beach, Calif., on June 10, 2017.
This two-door beef car, gone aback the 1970s, was originally a Plymouth cast pony car. Plymouth is continued gone, but the aggregation that controls the brand, Stellantis, aforetime accepted as Fiat Chrysler Automobiles, could accept to animate the Barracuda beneath a altered brand.
How about, say, the Dodge Barracuda or Dodge Cuda?
“To me, that’s an accessible big one that’s been sitting about there for a while, and there’s been rumors that it’s activity to appear back,” Brauer said. “There’s a lot of enthusiast activity about the appellation Barracuda.”
A Chevrolet El Camino is on affectation during the premiere of Netflix’s “El Camino: A Breaking Bad Movie” at Regency Village Theatre in Westwood, California on Oct. 7, 2019.
This aggregate pickup-car fabricated mostly in the 60s, 70s and 80s has one of the acknowledgment names you can brainstorm on a vehicle. For that acumen alone, you can brainstorm it advancing back.
But is its extended-bed anatomy appearance all-important in an era authentic by beyond pickups with added utility?
“The abstraction of bringing El Camino aback has never absolutely gone away,” Brinley said. “We’ve been talking about that one, off and on, for 10 to 15 years. We ability acquisition ourselves in a amplitude area it does work.”
If GM brings aback the El Camino, Brauer apprenticed the automaker to not acquaint it as a “trim akin or beautiful rebody” of the Chevrolet Colorado midsize pickup.
“It should be a accomplished new vehicle,” he said.
But with rumors bouncing that Ford is belief a bunched auto abate than the Ranger, GM could accept an allurement to do it.
The 2001 Dodge Dakota 4×4 Quad Cab SLT.
Speaking of pickups, this bunched or midsize pickup, depending on how you admeasurement it, would assume to be a abundant fit to accompany back.
Stellantis owns the Dodge and Ram brands, which are abstracted these days, as able-bodied as Jeep. Ram has the 1500 full-size pickup, and Jeep has the mid-size Gladiator pickup, addition agent that was afresh revived.
But Dodge doesn’t accept one.
Could the word’s Native American origins prove ambiguous at a time aback Jeep is beneath analysis for application the Cherokee name?
“I anticipate they’re disturbing with whether or not they’re activity to do the midsize (pickup) and whether or not to use the name,” Brinley said.
A 1967 Pontiac Firebird convertible.
The Firebird, the GTO, the Fiero, the Vibe. Pontiac had some abundant nameplates.
But the cast itself was discontinued aback GM filed for defalcation aegis in 2009. At the time, the aggregation was atrocious to abate costs and complexity, so Pontiac was a casualty.
Could it appear back?
Hey, if the once-disgraced Hummer can return, anything’s possible, right?
“Technically they could,” Brinley said. “But there’s not a absolutely bright apprehension that it would be as successful.”
Brauer said Pontiac retains a fair bulk of cachet amid achievement car enthusiasts.
Just don’t accompany aback the much-reviled Pontiac Aztek SUV, a agent already drubbed by car analysis armpit Edmunds as “the actual affliction car of all time.”
“It’s such a camp agent that was actual abundant admired by its owners and actual abundant vilified by anybody else,” Brinley said.
Buick has abundantly gotten abroad from achievement cars, so don’t authority your animation for this one.
But it holds a appropriate abode in the hearts of Buick aficionados, abnormally afterwards a arrant Buick Riviera abstraction car was alien as a constituent in 2013. That agent never came to fruition, yet it still resonates.
Just “don’t accompany it aback on an SUV,” Brauer said.
Fred Adcock, controlling vice-president of Subaru America, introduces the 2003 Subaru Baja on Monday, Jan. 7, 2002, at the 2002 North American International Auto Appearance in Detroit.
Pretty abundant annihilation from the accomplished that looks like a auto feels like a applicant for a comeback.
Yes, this four-wheel-drive utility-pickup alloy was a little odd. But all things Subaru accept been beat lately, so maybe it’s time to accompany this one aback about 15 years afterwards it was discontinued.
The Dodge Magnum SRT8 is apparent off to the media at the 2007 North American International Auto Appearance in Detroit on Jan. 9, 2007.
Dodge approved bringing aback a baby car about a decade ago: the Dodge Dart bunched sedan, which angry out to be a flop, in ample allotment due to bromidic architecture and engineering.
The Dodge Magnum is a appealing candied name for a car, but wagons like this one accept absent a lot of arena to SUVs.
“I admired the Magnum,” Brinley said. “It was unapologetic about actuality big and adventurous and American and affectionate of in your face.”
Follow USA TODAY anchorman Nathan Bomey on Twitter @NathanBomey.
This commodity originally appeared on USA TODAY: Archetypal cars: Could these Chevrolet, Dodge, Cadillac cars appear back?
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