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IRVINE, Calif., Sept. 14, 2021 /PRNewswire/ — According to a new address from Kelley Blue Book, new-vehicle prices hit addition best aerial in August 2021, appearance the fifth beeline record-setting month. At $43,355, the boilerplate transaction amount (ATP) for a new agent was up about 10% ($3,789) from one year ago in August 2020, and up 1.6% ($685) from July 2021.

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Yet the all-time-high prices additionally accompanied the fourth beeline ages of a slowed sales pace. Afterwards a aberration of able sales in the spring, the clip of auto sales slowed afresh in August 2021 as car shoppers faced bound inventory, aerial prices and historically low incentives. In fact, absolute sales aftermost ages numbered aloof 1,092,302 – amid the everyman account absolute in a decade – and at the everyman aggregate back April 2020, back the all-around COVID communicable initially shut bottomward U.S. businesses.

Incentive spending connected to abatement as well, bottomward to 5.6% of ATP aftermost month, a abatement from 5.9% in July 2021 and able-bodied beneath the 10.1% of ATP recorded in August 2020. Porsche, Genesis, Land Rover and Subaru had amid the everyman allurement absorb aftermost month, all beneath than 4% of ATP. On the added hand, Alfa Romeo, Buick and Infiniti anniversary had allurement levels at added than alert the industry average.

“The automotive industry is still addled from the amazing affairs of the aftermost year and a half, ambience new annal acutely larboard and right,” said Kayla Reynolds, analyst for Cox Automotive. “With the advancing account challenges that auto manufacturers are adverse beyond the board, accompanying with historically low allurement spending, car shoppers end up actuality the ones advantageous the price, absolutely literally. New-car prices aloof abide to climb, ages afterwards month.”

ATPs in August were apprenticed college in allotment by able affluence agent sales. Affluence sales accounted for 16.2% of the absolute market, up from 14.4% of absolute sales in August 2020. Car shoppers paid an boilerplate of $58,766 for a affluence agent aftermost month. Further, abounding affluence brands, conspicuously Acura, Cadillac, Genesis and Mercedes-Benz, accomplished year-over-year ATP assets in balance of 20%. Cadillac, for example, saw ATPs jump up added than 32% aftermost month, extensive $74,332. Consumers abide to pay abreast $100,000 for a new Cadillac Escalade, and added than 2,000 new Escalades were awash in August.

Transaction Prices Bead Year-Over-Year for Porsche, Fiat and for EVs

Nearly every cast saw year-over-year amount assets aftermost month, with the barring actuality Fiat and Porsche. Porsche continues to bear the industry’s accomplished ATPs, at $96,344 in August, but saw prices bead hardly (less than 1%) on lower sales of the brand’s best big-ticket sports cars, the 911 and Taycan. Porsche incentives, as abstinent in affiliation to ATP, are the everyman in the industry, as well.

Whereas Porsche occupies the ATP penthouse, Fiat lives at the added end of the scales, affairs the most-affordable cartage in the market. According to Kelley Blue Book, the boilerplate transaction amount for a new Fiat aftermost ages was beneath than $27,000, the everyman in the industry. Fiat ATPs were bottomward 5% from August 2020, and the cast alone 128 units awash aftermost month.

Notably, electric agent prices beneath year-over-year in August. New entries including the Chevrolet Bolt EUV, the Ford Mustang Mach-E, and Volkswagen’s ID.4 helped drive bottomward boilerplate electric agent prices from $57,346 to $49,938 year-over-year. Even the hyper-expensive Porsche Taycan was beneath hyper-expensive in August 2021. A year ago, the boilerplate client of the Porsche cool electric was advantageous $152,509. Aftermost month, the ATP fell to $123,371, a bead of 19% year-over-year. In contrast, sales of the Tesla Archetypal Y – the acknowledged EV in America – added 3.7% year-over-year in August with an ATP of $58,966.

Manufacturer

August

2021

Transaction Amount (Avg.)*

July

2021

Transaction Amount (Avg.)*

August

2020 Transaction Amount (Avg.)*

Percent Change July 2021 to August 2021*

Percent Change August

2020 to August 2021*

American Honda (Acura, Honda)

$34,886

$33,779

$30,233

3.3%

15.4%

BMW Group

$60,881

$57,498

$55,656

5.9%

9.4%

Daimler

$74,900

$68,799

$61,918

8.9%

21.0%

Stellantis (Alfa Romeo, Chrysler, Dodge, Fiat, Jeep, RAM)

$47,731

$48,994

$43,479

-2.6%

9.8%

Ford Motor Aggregation (Ford, Lincoln)

$51,897

$52,282

$45,713

-0.7%

13.5%

General Motors (Buick, Cadillac, Chevrolet, GMC)

$49,468

$49,343

$43,749

0.3%

13.1%

Hyundai Kia

$33,516

$32,405

$29,405

3.4%

14.0%

Mazda

$32,840

$32,545

$29,760

0.9%

10.3%

Mitsubishi

$28,754

$27,076

$24,251

6.2%

18.6%

Nissan North America (Nissan, INFINITI)

$33,325

$33,167

$30,814

0.5%

8.1%

Subaru

$34,810

$34,531

$31,842

0.8%

9.3%

Tesla Motors

$54,547

$49,003

$54,421

11.3%

0.2%

Toyota Motor Aggregation (Lexus, Toyota)

$38,836

$38,268

$36,130

1.5%

7.5%

Volkswagen Group (Audi, Volkswagen, Porsche)

$49,377

$48,692

$45,066

1.4%

9.6%

Volvo North America

$53,804

$53,825

$48,843

0.0%

10.2%

Industry

$ 43,355

$ 42,670

$ 39,571

1.6%

9.6%

*Kelley Blue Book boilerplate transaction prices do not accommodate all activated customer incentives.

**Tesla Motors did not wholly address amount numbers for their archetypal lineup. This heavily skewed the manufacturer’s boilerplate transaction amount comparisons year-over-year and month-over-month.

Makes

 

 

August

2021

Transaction Amount (Avg.)*

July

2021

Transaction Amount (Avg.)*

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August

2020 Transaction Amount (Avg.)*

Percent Change July 2021 to August 2021*

Percent Change August

2020 to August 2021*

Acura

$48,286

$45,720

$40,056

5.6%

20.5%

Alfa Romeo

$48,364

$48,546

$45,370

-0.4%

6.6%

Audi

$56,888

$59,667

$55,209

-4.7%

3.0%

BMW

$63,700

$59,911

$58,924

6.3%

8.1%

Buick

$35,089

$36,112

$32,970

-2.8%

6.4%

Cadillac

$74,332

$75,421

$56,074

-1.4%

32.6%

Chevrolet

$47,025

$46,223

$41,175

1.7%

14.2%

Chrysler

$44,591

$42,717

$39,851

4.4%

11.9%

Dodge

$42,744

$44,363

$38,293

-3.7%

11.6%

Fiat

$26,963

$28,695

$28,426

-6.0%

-5.1%

Ford

$51,466

$51,754

$45,111

-0.6%

14.1%

Genesis

$59,118

$60,052

$47,804

-1.6%

23.7%

GMC

$58,010

$56,915

$53,016

1.9%

9.4%

Honda

$32,978

$32,310

$29,137

2.1%

13.2%

Hyundai

$32,807

$31,311

$29,364

4.8%

11.7%

Infiniti

$51,987

$52,235

$45,483

-0.5%

14.3%

Jaguar

$69,118

$67,098

$60,213

3.0%

14.8%

Jeep

$44,323

$46,032

$39,632

-3.7%

11.8%

Kia

$31,895

$31,430

$29,008

1.5%

10.0%

Land Rover

$82,738

$83,126

$80,966

-0.5%

2.2%

Lexus

$51,237

$51,313

$50,319

-0.1%

1.8%

Lincoln

$61,774

$66,560

$57,120

-7.2%

8.1%

Mazda

$32,840

$32,545

$29,760

0.9%

10.3%

Mercedes-Benz

$74,900

$68,799

$61,918

8.9%

21.0%

Mini

$35,582

$35,682

$32,718

-0.3%

8.8%

Mitsubishi

$28,754

$27,076

$24,251

6.2%

18.6%

Nissan

$32,409

$32,109

$29,587

0.9%

9.5%

Porsche

$96,344

$95,629

$96,917

0.7%

-0.6%

Ram

$54,039

$55,397

$51,159

-2.5%

5.6%

Subaru

$34,810

$34,531

$31,842

0.8%

9.3%

Tesla

$54,547

$49,003

$54,421

11.3%

0.2%

Toyota

$36,736

$36,171

$33,797

1.6%

8.7%

Volkswagen

$35,116

$34,391

$30,178

2.1%

16.4%

Volvo

$53,595

$53,737

$48,843

-0.3%

9.7%

Industry

$ 43,355

$ 42,670

$ 39,571

1.6%

9.6%

*Kelley Blue Book boilerplate transaction prices do not accommodate activated customer incentives.

**Tesla Motors did not wholly address amount numbers for their archetypal lineup. This heavily skewed the manufacturer’s boilerplate transaction amount comparisons year-over-year and month-over-month.

Segment

 

 

August

2021

Transaction Amount (Avg.)*

July

2021

Transaction Amount (Avg.)*

August

2020 Transaction Amount (Avg.)*

Percent Change July 2021 to August 2021*

Percent Change August

2020 to August 2021*

Compact Car

$24,080

$23,886

$22,439

0.80%

7.30%

Compact SUV/Crossover

$32,747

$32,225

$30,500

1.60%

7.40%

Electric Vehicle

$49,938

$49,785

$57,346

0.30%

-12.90%

Entry-level Affluence Car

$47,567

$47,578

$44,363

0.00%

7.20%

Full-size Car

$42,785

$42,510

$39,203

0.60%

9.10%

Full-size Pickup Truck

$57,325

$57,305

$52,734

0.00%

8.70%

Full-size SUV/Crossover

$67,134

$68,033

$64,877

-1.30%

3.50%

High Performance Car

$98,962

$104,328

$100,505

-5.10%

-1.50%

High-end Affluence Car

$107,376

$104,582

$104,407

2.70%

2.80%

Hybrid/Alternative Energy Car

$31,584

$30,987

$28,246

1.90%

11.80%

Luxury Car

$68,869

$66,312

$62,694

3.90%

9.80%

Luxury Compact SUV/Crossover

$49,379

$48,934

$46,489

0.90%

6.20%

Luxury Full-size SUV/Crossover

$102,320

$99,262

$90,903

3.10%

12.60%

Luxury Mid-size SUV/Crossover

$66,328

$66,615

$61,745

-0.40%

7.40%

Luxury Subcompact SUV/Crossover

$43,281

$42,554

$39,759

1.70%

8.90%

Mid-size Car

$30,698

$30,237

$27,269

1.50%

12.60%

Mid-size Pickup Truck

$41,466

$41,077

$38,080

0.90%

8.90%

Mid-size SUV/Crossover

$44,206

$43,617

$40,905

1.30%

8.10%

Minivan

$43,338

$43,013

$37,135

0.80%

16.70%

Sports Car

$43,759

$43,462

$42,186

0.70%

3.70%

Subcompact Car

$20,672

$20,624

$19,125

0.20%

8.10%

Subcompact SUV/Crossover

$27,687

$27,447

$25,468

0.90%

8.70%

Van

$44,101

$41,631

$41,807

5.90%

5.50%

Industry

$ 43,355

$ 42,670

$ 39,571

1.6%

9.6%

*Kelley Blue Book boilerplate transaction prices do not accommodate activated customer incentives.

**Due to advertisement errors with Tesla Motors, the Electric Agent ATP is acceptable college than Kelley Blue Book estimates.

For added advice and account from Kelley Blue Book’s KBB.com, visit www.kbb.com/media/, chase us on LinkedIn at https://www.linkedin.com/company/kelley-blue-book/, Cheep at www.twitter.com/kelleybluebook (or @kelleybluebook), like our folio on Facebook at www.facebook.com/kbb  and chase us on Instagram at https://www.instagram.com/kbb_com/ (or @kbb_com).

About Kelley Blue Book (www.kbb.com) Founded in 1926, Kelley Blue Book, The Trusted Resource®, is the agent appraisal and advice antecedent trusted and relied aloft by both consumers and the automotive industry. Each anniversary the aggregation provides market-reflective ethics on its top-rated website KBB.com, including its acclaimed Blue Book® Trade-In Ethics and Kelley Blue Book® Price Advisor tool, which provides a ambit for what consumers can analytic apprehend to pay for a agent in their area. Car owners attractive to advertise anon can additionally get a redeemable, transaction-ready action with Kelley Blue BookSM Instant Cash Offer. The aggregation additionally provides agent appraisement and ethics through assorted articles and casework accessible to car dealers, auto manufacturers, accounts and allowance companies, and governmental agencies. Kelley Blue Book is a Cox Automotive brand.

About Cox Automotive Cox Automotive Inc. makes buying, selling, owning and application cartage easier for everyone. The all-around company’s added than 27,000 aggregation associates and ancestors of brands, including Autotrader®, Dealer.com®, Dealertrack®, Dickinson Fleet Services, Kelley Blue Book®, Manheim®, NextGear Capital®, VinSolutions®, vAuto® and Xtime®, are amorous about allowance millions of car shoppers, 40,000 auto banker audience beyond bristles continents and abounding others throughout the automotive industry advance for ancestors to come. Cox Automotive is a accessory of Cox Enterprises Inc., a privately-owned, Atlanta-based aggregation with anniversary revenues of about $20 billion. www.coxautoinc.com

SOURCE Kelley Blue Book

www.kbb.com

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