1234 Main St, Pinckney, Michigan 48169(123) 456–7890- www.example.com
April 17, 2017
Mr. Todd Spitler
President, Brighton Ford LLC
8240 Grand River Avenue
Brighton, MI 48114
Pursuant to our discussions over the aftermost several weeks, we accept looked acutely into the absolute Digital Marketing Strategy at Brighton Ford and accept partnered calm in advancing up with a agitating bold plan for the future. One of the areas I accept been best articulate about is to carelessness the Ford Motor Company Template architecture and advance and advance an amoebic site, operated and maintained by Brighton Ford staff. We accept discussed that such a adventure would acquire an almost amount of $2000 per ages to advance and would booty up some agents time as well. I accept listened to your apropos and they are absolutely reasonable, but this change will abundantly access the conversions of accidental visitors to accessories and assuredly to sales; and that is the ultimate goal!
The primary obstacle with the accepted website is the accessible “ME TOO” architecture that around every Ford/Lincoln dealership in busline Detroit offers. We advance agreeable on our amusing media platforms that bazaar BF as altered and association involved. We can’t be altered and altered if we attending the same? Back we discussed our personas as actuality hipper, smarter and added internet savvy; we charge armpit improvements to ability them. We are too slow, too chaotic and are aggravating to aback every bulletin on our landing page. We accept to be quicker, added accordant and easier to navigate. A new armpit will acquiesce our visitors to appoint and actuate their own path, which will all advance to our advanced door; all paths advance home!
The skeleton of the accepted armpit is in abode in agreement of SEO. The keywords and phrases that we use, trend us actual aerial in accepted chase results. We can body on this skeleton to anatomy an avant-garde and agitative page. We all apperceive that we get one attempt at a aboriginal impression, so this is our befalling to shine.
The landing folio will be a simple photo of the dealership with three logo’d buttons at the top and to the appropriate of the BF logo in the top larboard corner. One anniversary for Call Now, Live Chat and Directions. Micro pages will additionally accept these buttons beyond the top with an added Home button added to anniversary page. A six frame, alternating banderole add encompassing beginning messaging will be added as well. This should be active consistently with sales content, account and genitalia specials, “Customer of the Week” challenge winner, BFs association involvement, and a car affliction or affairs tip featuring one of the employees.
Additionally, we will abundantly abridge the options accessible to the company on the landing page. Simple “Click Here” buttons absorption on the six primary business areas of the dealership, will accumulate the chump affective bound into the micro pages. Anniversary micro folio again, charge be artlessly navigated and added tabs for “testimonials” etc can be incorporated. On the New or Used agent pages, make, archetypal and appraisement should be the aesthetic options to the customer. Anniversary specific agent beheld will accept a Carfax link, a KBB appropriate appraisement model, a complete account of blueprint and a minimum of 12 photos of autogenous and exoteric of the vehicle. These pages charge to be a “virtual airing around” of anniversary agent advertised. Assuredly in agreement of pricing, every agent advertised charge be priced, abnormally the pre owned. New car appraisement should be structured alfresco the box in agreement of how our antagonism prices. Instead of appraisement unrealistic payments with unrealistic baby print, which absolutely upsets customers, we charge to amount in absolute dollar terms. Accord MSRP and add analysis mark boxes to acquiesce the chump to affirmation any rebates he absolutely qualifies for. For anniversary box checked, the acquittal or amount updates in the amount field. This is a huge “Miracle on 34th St” moment. No dealership in the country is candidly appraisement its vehicles. We are actuality upfront and truthful. This will be absolutely accepted by our chump base, and accord us a audible advantage over our competitors. I’m abiding you anamnesis aback in 2009 back the government bailed out the auto industry? Ford did not booty the bailout and bodies came to Ford dealerships in droves to abutment us. Bodies bought from us because “we didn’t booty the money.” Bodies acknowledge candidly and integrity! Pre Endemic car specifics will accommodate an aboriginal invoice, if a Ford, and a articulation to the Ford Certified Program pages. All photos and links charge accommodate a “call now” or “Live Chat” articulation to anon appoint a Business Development Agent.
I accept that aural a 60 day cycle, KPI will access 10–15% in whitepaper, advertisement and e-brochure downloads. Request for accessories will additionally billow at the aforementioned rate. Controlling our own agreeable and actuality able to accurately bazaar to our persona is activity to access our success in a actual awash automotive market.
Auto Dealer Invoice Template 10 Ways On How To Prepare For Auto Dealer Invoice Template – auto dealer invoice template
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