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NORDIC REGION. The anniversary Nordic Biking Retail Seminar took abode on Thursday in a beauteous waterside area in Copenhagen. The programme attenuated absorbing contributions from speakers from alfresco biking retail, conspicuously from the apple of new technology, with industry perspectives about the dynamics that will appearance the years ahead. The accident affair was ’Travel Retail on the Move: What Is the Approaching Amount Proposition?’ it was chaired by The Moodie Davitt Report President Dermot Davitt.
Nordic Biking Retail Group (and Viking Line Purchasing & Sales Manager) Chair Eva Rehnström alien the day, acquainted that the anniversary accident admiring one of its accomplished attendances yet, at 140 delegates. She fatigued that the event’s ambition was to inspire, brainwash and appraise the approaching of retail.
In her aperture address, Rehnström aloft some of the above authoritative issues adverse the business (the Nordic Biking Retail Group is an alive contributor to the ETRC). She reaffirmed the claiming and befalling of Brexit with any reintroduction of assignment chargeless for travellers amid the UK and EU states acceptable to be afflicted by the afresh appear alteration appearance for the UK’s avenue from the EU. She additionally accent projects to accept off-pack labelling solutions accustomed by the EU Commission and the roll-out of the Assignment Chargeless Apple Council’s Code of Conduct on booze sales in Europe, including the Nordics.
Gain & Co Partner Mikkel Viager delivered a pointed, awful business-relevant aperture keynote about how new technologies, abnormally apprentice tech and bogus intelligence, are set to access retail and biking retail.
The robotics architect advised the furnishings of this new technology on our world, talked about the appulse of bogus intelligence on business, and blithely categorical how new tech could accompany opportunities for business, including retail, from the boutique attic to logistics. Amid the examples he cited as a accessible arrangement for the industry was Amazon Go, area consumers annals their access to a abundance via their adaptable and again artlessly aces up articles afore leaving, with no till transaction required.
In the above industry-focused affair of the day, three cast companies addressed “the approaching amount hypothesis in biking retail”, anniversary demography a appearance from their own category. Speakers included Lumene Global Business Director Cecile Shrimpton, Mondelez Apple Biking Retail Head of Class Planning Ivo Knuesel and William Grant & Sons Head of Marketing, Global Biking Retail Ifan Jenkins.
Shrimpton categorical the Finnish skincare brand’s actualization in bounded biking retail and its affairs to focus added on the channel. She acclaimed the acceleration of healthy, acceptable articles in adorableness and the brand’s drive to premiumise to allure new consumers. An arresting affiliation is its contempo accord with Finnish cast Moomin to advance a new Moomin X Lumene skincare range.
Knuesel fabricated a acute case for confectionery as a drive of value, acquainted that its address extends able-bodied above amount advantage. Dynamics that will beacon the category, he said, will accommodate a abundant accent on Sense of Abode packaging, personalised packs, able and targeted biking retail exclusives, added in-store theatre, application agenda accoutrement to appoint travellers and cross-category adjustment and accord to addition bassinet sizes. He additionally homed in on the huge befalling in the growing and almost beginning biscuit category, which represents about 4% of confectionery sales in biking retail but is 24% in calm markets.
William Grant’s Jenkins accent some of the factors that should accord biking retail a point of adverse from added channels as a belvedere for architecture brands. These accommodate analysis and story-telling, artistic alms that builds cast personality, confusing marketing, activations that surprise, shareable moments, a focus on hero articles and assurance and apprenticeship through technology.
The backward afternoon affair featured two advanced presentation, including a addition from one of the best affecting companies in today’s affiliated world: Google.
Google Denmark Industry Manager Rune Seebach batten alluringly about the company’s accretion access to the apple of biking – and accessible partnerships in biking retail. He addressed how technology is alteration customer behaviour, how bodies are allotment to travel, and how biking casework should be gluttonous to accommodate themselves into these new forms of behaviour and the tech solutions that accompany them.
“We appetite to be a proactive amateur in the apple of travel, acceptable and anticipating bodies beyond their chance to change the amount proposition,” he said. “People today are added curious, added ambitious and added abrupt with agenda and we charge to recognise that. There has been a billow in searches for recommendations or contest accident ‘today or ‘tonight’, and you accept to be able to acknowledge as an industry in abnormal or they are gone.
“For you in biking retail, the befalling has to be to affix with travellers through the journey, not alone in the bound time you appoint in-store.”
With ‘Travel retail on the move’ the day’s over-arching affair today, it was applicable that the accident bankrupt with a attending at the extreme borderland of all – space.
The closing adorning keynote came from Spaceport Sweden CEO Karin Nilsdotter, whose organisation aims to actualize a European aperture (in Sweden) to amplitude for suborbital tourism, research, apprenticeship and innovation.
A adept apostle for the bartering amplitude industry, Nilsdotter has led the development of a civic action for animal spaceflight and amplitude tourism, helped body a authoritative framework for suborbital animal spaceflight, a amplitude chance portfolio, been awarded Tech Woman of the Year in Sweden, answer as a bold banker by WIRED Magazine and is beheld as amid the arch women in the amplitude industry globally.
She batten eloquently about adventuresome to dream, arduous the admirers to ask themselves what they could accomplish if they could not fail? She accent the arresting abeyant for amplitude tourism, acquainted that clandestine advance from entrepreneurs such as Elon Musk and Richard Branson had accelerated addition in amplitude biking technology. The advance in reusable amplitude ships was a “gam banker she said, paving the way for abounding added bodies to biking to space, with flights acceptable to activate in the abutting year.
“Space biking will not be alone for the affluent or for astronauts; new technology can acquiesce anyone to travel,” she said.
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