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Montana Accompaniment University is nationally accustomed as a arch land-grant college. As I settle for travelled aloft Montana and concerning the world, I’m constantly afraid and stricken on the arete of our college students, college, brokers and alumni who so alluringly bear our land-grant mission of studying, evaluation and engagement. To acquaint the MSU journey in the very best acute means, it’s capital to make use of fixed communications each visually and in acceding of messages. When we allege with one voice, our bulletin is amplified and added highly effective.

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The MSU forged adviser is suggested to accord you all the recommendation you cost to actualize fixed communications. I animate you to make use of this adviser to strengthen your capability of MSU’s forged strengths and key letters and chase these pointers in your communications. Your choir are capital to bear a relentless presentation of the university-whether by means of claimed interactions with college students, collaborations along with your colleagues, or displays to alien audiences.

MSU has a considerable journey to inform. When we acquaint the journey with one voice, it turns into alike added highly effective. Thank you in your cost to MSU.

Waded Cruzado President

Definition: A forged is a picture, an abstraction or a acumen that presents a audible consequence to its audiences. A forged is added than a brand and a tagline; it’s a set of various adventures and the affiance delivered to our stakeholders. It is the completely different look and character that actualize a ready and memorable model.

Brand Promise: The Montana Accompaniment University forged consists of our individuals, place, interactions and expertise. Montana Accompaniment University guarantees to be a baton within the affiliation of studying, evaluation and engagement. The MSU forged is correct by the acquaintance delivered to our college students, the successes achieved by our alumni, and the avant-garde partnerships developed in communities we serve.

Reputation: At Montana Accompaniment University, we’re appreciative of our acceptability for arete within the affiliation of studying, evaluation and engagement. Our college is constantly accustomed as one of many high accessible evaluation universities within the nation. According to the Carnegie Foundation for Advancement of Teaching, MSU is the alone college-out of added than 4,600 within the country-that educates primarily undergraduate college students, maintains “very aerial evaluation exercise” (the achieved class), and is accustomed for its cogent cost to affiliation engagement. This mixture company that our acceptance take part in allusive evaluation and inventive tasks that not alone improve schooling, however advance lives in bounded and all-around communities.

MSU’s added afterimage and added acceptability is authorized by the advance and contour of our apprentice physique, the added captivation of our alumni and donors, and the added boondocks garments relationship.

One of our best property is our Montana Accompaniment University model. Constant use of college key letters and beheld structure acquiesce us to advance and entry our forged recognition. Application these pointers aloft all media will reinforce Montana Accompaniment University’s character as a baton within the affiliation of studying, evaluation and assurance and recommendation us accomplish our targets.

The MSU forged is what differentiates us. It’s what units us aside, so it’s important that we be alert of how our forged is offered. It is our albatross to advance and guarantee the arete that defines Montana Accompaniment University. Constant presentation will depart an everlasting mark within the minds of our admirers and recommendation the college accomplish the targets set alternating within the cardinal plan.

This forged adviser applies to all college capability that acquaint to our key stakeholders. All Montana Accompaniment University educational, analysis, outreach, apprentice companies, authoritative and affiliated models, cost chase these pointers. All college models recommendation acquaint the MSU story, so it’s important that each one communications current a relentless and unified message. Alfresco organizations and sub-contractors, together with apprentice advisers who’re creating abstracts for any Montana Accompaniment University evaluation cost connect to these pointers as nicely.

These pointers administer to all alien and centralized communications, together with, brochures, web sites, promoting, invites, absolute mail, postcards, fliers, catalogs, posters, billboards, banners and added ecology graphics, video, DVD, CD, movie, displays and stationery.

These pointers are correct by the afterward MSU insurance policies:

In abatement 2012, Montana Accompaniment University achieved a brand new cardinal plan that units overarching targets for the college. The plan depends on each affiliate of the MSU group—college students, college, employees, alumni and our affiliation companions—to accord to its success. The cardinal planning motion moreover correct new mission and eyes statements as able-bodied as allegorical values. This cardinal plan reinforces and helps MSU’s forged affiance and strengths.

Montana Accompaniment University, the state’s land-grant establishment, educates college students, creates capability and artwork, and serves communities by amalgam studying, evaluation and engagement.

Montana Accompaniment University is as arresting as its setting. Created as a land-grant establishment, it’s a welcoming, adventuresome affiliation of scholars, adroitness and brokers acclaimed by its cost to abode the world’s best challenges. The college energizes people to establish and accompany their aspirations. It evokes our bodies to nominate with the college to advance the animal anticipation by means of arete in schooling, analysis, adroitness and borough duty.

The MSU clear character affairs consists of brand and tagline recommendation as able-bodied as branded fonts, blush palettes and images type. These beheld character pointers administer to make use of of the MSU identify, brand, and forged strengths in print, digital, and video communications.

MSU schools, departments, evaluation facilities and authoritative models shouldn’t use logos added than the MSU brand.

The MSU identify and brand is aloof for absolutely the use of the MSU affiliation on university-related tasks. Alfresco entities adulatory to make use of the emblem could administer for a allotment to actualize bartering merchandise. Alfresco organizations adulatory to make use of the MSU identify and brand ought to name the outlined use and attraction permission from [email protected].

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The Montana Accompaniment University brand is the first illustration of MSU and may come up on all communications. Departments announcement contest and appointment ought to constantly be sure that the college identify or brand is appropriately and acutely displayed.

Logo Symbolism:Block M – The Block M is a accolade to the M on Mount Baldy that was congenital by acceptance in 1916. According to the 1917 yearbook, the M stands as, “a attribute of our adherence to Montana Accompaniment and a admonition of what a affiliated stylish can accomplish.”

Arc – The M is correct by an arc that represents the flexibility aloft the accompaniment and communities that we serve.

Flame – Housed aural the love of the M is the blaze of information, the lamp of studying, the bookish blaze that’s nourished by means of the affiliation of studying, evaluation and engagement.

The MSU Tagline: Mountains and MindsMSU’s official tagline is “Mountains and Minds.” The tagline was aboriginal applied in 1983 to advance MSU summer season session. It’s roots are within the composition by Gerard Manley Hopkins: “O the thoughts, apperception has mountains; cliffs of abatement / Frightful, sheer, no-man-fathomed.”

The tagline is terrible admired and accustomed by our stakeholders aloft Montana and past. The tagline is really helpful to be used/inclusion aloft all communications.

Brand Extensions:Academic schools and businesses settle for been assigned a transparent that integrates their identify with the quantity signature.

All bookish departments and evaluation models which can be anon affiliated with an bookish academy or one of many businesses ought to use that group’s forged extension.

Unit Identifier: If college authoritative models that serve absolutely the college cost to promote their identify in a child area, a assemblage identifier clear may be offered. Assemblage identifiers aren’t suggested to be acclimated on MSU letterhead, enterprise playing cards or web sites. Amuse acquaintance [email protected] for a unit identifier graphic.

Montana Accompaniment Bobcat contest advance a number of spirit marks to advance and improve the afterimage and anatomy absolute associations with Bobcat athletics. The ancestors of able-bodied marks is aloof for absolutely the use of Bobcat athletics. These marks can’t be acclimated by bookish or authoritative departments of their official communications.

Use of the able-bodied and spirit marks by entities alfresco of the college is rigorously forbidden. Vendors adulatory to advance commodity abode the MSU or Bobcat identify or brand cost administer for a allotment by means of Bookish Licensing Company. Businesses adulatory to advance their account or artefact by adjustment with the MSU Bobcats cost accommodate an acceding with Bobcat Sports Properties.

For apprentice use of the Bobcat brand, amuse see apprentice use part.

For added recommendation on Bobcat Merchandise: Bobcat Spirit

Vendors adulatory to aftermath articles abode the Bobcat identify or brand:

All communications, whether or not printed or digital, cost accommodate the ready MSU branding. The MSU quantity brand or the academy forged addendum brand is customized on all communications. 

Creative Casework is accessible to recommendation actualize on forged publications just like the afterward samples. Click on angel to enlarge.

The afterward blazon fonts are really helpful for all printed supplies. These fonts had been alleged to accompaniment the MSU brand and wordmark font. There are two archetypal fonts, one serif and one sans serif that may be acclimated for each account and anatomy textual content. A third chantry is a affectation chantry to be acclimated for account solely.

Sans-serif – communicates a clear, avant-garde impression; accessible in a superior ambit of weights.The capital chantry use for the MSU enterprise house (letterhead, envelopes, enterprise playing cards) publications and promotional supplies. Arial attenuated is acclimated as a appearing within the cyberbanking association adaptation of the letterhead. Recommended for account and anatomy textual content.

Serif – communicates a classy, classical impression.Recommended primarily for anatomy textual content, abnormally in accord and replica.

Slab serif affectation chantry – communicates a ready consequence with a bookish attending with echoes of MSU’s wordmark font; use Bold and Heavy weights. Recommended for account solely.

We acclaim Accessible Blazon Fonts (OTF) as a result of they’re cantankerous platform, acceptation they’ll be acclimated interchangeably by Macintosh and PC techniques. Licenses for these fonts can be bought at these websites:

You don’t cost to purchase absolutely the chantry households, abnormally within the case of Caecilia-Bold and Heavy are the alone weights you would wish. ITC Franklin Gothic Accepted has abounding weights and variations to just accept from. Accept those you apprehend to make use of finest typically. Adobe Garamond presents the accepted different of Regular, Italic, Semibold, Semibold Italic and Bold. All of those are advantageous in creating publications.

MSU’s major blush fonts are dejected and gold, and we acclaim utility them in publications and promotional supplies, decidedly these which can be focused to MSU quantity audiences. Audiences, abnormally within the accompaniment of Montana, immediately admit dejected and gold as apery MSU.

Extended Blush Palette

The continued palette consists of added really helpful colours that accompaniment the college’s dejected and gold, whereas accouterment for a grownup blush scheme. These colours are supposed to be acclimated in four-color motion publications and chase the CMYK (Cyan, Magenta, Yellow, Black) allotment conference.

The internet is one among our greatest ready recommendation instruments. The college web site, alone evaluation web sites and amusing media ought to allege with the aforementioned articulation and current a adamant attending and really feel aloft all channels.

MSU makes use of a Content Management System (CMS) alleged OUCampus to bear the colleges web sites. Best MSU web sites ought to be (or are on their solution to being) within the CMS. MSU’s internet requirements (brand, structure, typography, blush palette) are suggested into it. The CMS permits all college colleges, capability and departments to calmly actualize and amend their websites and abide fixed with the MSU model, whereas nonetheless acceptance considerable adaptability to correct their completely different identities.

There are some websites which may be congenital alfresco of the CMS, and the evaluation and approval of these web site designs by MSU Web and Digital Communications cost come up afore they’re come up publicly. MSU Web and Digital Communications ought to be contacted aboriginal within the internet improvement motion to make sure structure affairs accommodated forged requirements.

All graphical improvement for Web pages cost be in accordance with the accustomed Clear Character and Branding Guidelines, as able-bodied because the forged recommendation start on this toolkit. The Web pointers are an inherent allotment of the e book pointers, as all communications ought to be fixed aloft all mediums.

For added recommendation concerning the CMS: Visit Web and Digital Communications

For added recommendation on administration your pages aural the CMS see the MSU Content Management System Advice Docs.

Web Blush Palette:


Video has turn into an ready media to promote the arete of Montana Accompaniment University and recommendation the college and its departments accomplish their targets. Just like added mediums, it is very important appropriately signify and accommodate MSU branding. Several accoutrement are accessible to forged MSU video items. 

An aperture bonanza consists of the MSU brand and ought to be positioned on the arch of any video motion to forged it as an MSU manufacturing. The closing bonanza identifies that the meeting is the bookish acreage of MSU and may come up on the finish of the manufacturing.

Lower Thirds: To analyze capability in video productions, use a decrease third bar in the MSU branded video type.

The clear is an editable e book so argument may be up to date. However, the referred to as chantry (Arial or Helvetica) ought to be used, as that is allotment of the MSU branding. Once completed, the clear ought to be adored as a TIFF e book with ‘layers’ and ‘alpha channels’ chosen. This e book ought to be accordant with finest video alteration purposes. The clear can be positioned on the basal of the image-safe breadth of the awning utility keyframes or your editor’s correct benefit for affective clear layers.

The bug identifies the meeting as an MSU manufacturing. This clear is positioned in the lower-right bend of the image-safe breadth of the video and may abide on the awning for the meeting amid the aperture and shutting bumpers. The bug is suggested for video functions alone and isn’t tailored for added e book or on-line makes use of.

Film and images on campus: Outside distributors bearing movies on campus for bartering functions cost accede with the blur and images motion and full the flexibility use allow.  Campus departments and models filming their very own video or utility alfresco sources to blur ought to:

All movies produced utility MSU property cost settle for MSU branding utilized.

MSUTube is the axial antecedent for all MSU movies. Individuals adulatory to just accept their movies included within the MSUTube increase cost connect to the aloft branding pointers. University Communications has ultimate accomplishment on all video tasks. Requests to column movies to MSUTube ought to be directed to: [email protected].

The afterward pointers administer to all communications resembling brochures, posters, absolute mail and web sites.

The MSU images look mirrors our forged personality-natural, correct and targeted on individuals. Photos ought to be aerial affection and spotlight acceptance and advisers affianced of their activating acquirements and energetic setting. Adumbration that includes acceptance and advisers actively advanced in analysis, inventive tasks and affiliation captivation are adopted to snapshots of people or teams in changeless poses.

MSU images is:

The University Photographer gathers adumbration to allegorize account releases and key college occasions. Contract images for particular print, internet, or video tasks is on the market. Any college article utility images for enterprise functions ought to be sure that obvious capability settle for energetic an angel absolution type.

More recommendation on MSU Photography.

All communications, whether or not printed or digital, cost accommodate the ready MSU branding. The MSU quantity brand or the academy forged addendum brand is customized on all communications. 

Montana Accompaniment University has created an official enterprise house to make sure fixed communications on our letterhead, envelopes and enterprise playing cards. All orders for the MSU enterprise house are accomplished on-line: EZTemplating.

Electronic card is supposed to actualize official MSU communications which can be broadcast electronically. The cyberbanking card is just not meant to be acclimated as a stand-alone communications automobile. Abode orders for cyberbanking card right here: http://www.montana.edu/cpa/graphics/workaround/lh-ordering.html

Email Signature fileWhen speaking by way of e mail, it is very important accommodate a ready signature file:


Jonathan (Jonny) DoeTitleMontana Accompaniment UniversityDivision/Office/ProgramBozeman, MT 59717406-994-XXXXmontana.edu/webpage(not all-important to echo e mail abode in signature file)

Optional Elements:

Key bulletin “benchmarks” are accessible to acquaint the college’s strengths to alien and centralized audiences. A different of those letters are amid right here:

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